There is interesting observation in business model comparison
Nokia provides several business models for developers:
1) Free download.
2) Paid download.
3) In-App Advertising.
4) In-App Purchasing.
There are two applications published on Ovi store almost simultaneously in about end of this May. The apps are exactly the same but targeted to different platforms and implement two different business models.
One is a paid application for Harmattan devices. Other is targeted for Symbian platform and implements In-App Purchasing API with try and buy approach. The both apps are not promoted and have little visibility on the market.
So what is interesting about gathered data statistics:
1) The income result for the both is almost the same at the moment
2) During time income is growing exponentially for In-App Purchasing application variant while paid download application shows steady result
3) Downloads for In-App Purchasing application variant exceeds paid counterpart in 300 times.
From the data statistics I can conclude the try-and buy application with In-App Purchasing API is self-promoted. And that promotion is quite efficient — you do not need anything to reach considerable volume of downloads. To leverage that effect consider side-loading your application from other sources than Ovi Store. And to reach even more think how to incorporate social network services as “share with ….” , “game score …” — for example Facebook scores API
But the key point is the software quality. Try and buy scheme is the fare trade that proves fundamental “Quality is in the eye of the beholder”.
If you got recognition with Try and buy application model, be proud of making really good things!