Full-touch has arrived on the world’s largest mobile platform, with the launch of three innovative new Nokia Asha devices
The Nokia Asha 305, Asha 306, and Asha 311 bring a full-touch form factor to Series 40, and the touchscreen devices will let Series 40 developers showcase the biggest, most tactile apps ever seen on the platform.
The devices are expected to ship in the third quarter of 2012 (second quarter for Asha 305), and will have an estimated retail price in the EUR 63-68 range for Asha 305 and Asha 306 and EUR 92 for Asha 311 (excluding taxes and subsidies).
While representing an innovative new chapter for Series 40, all three devices remain true to the values that have helped us ship 1.5 billion Series 40 devices so far – accessibility, value and utility. The new phones take advantage of Nokia Broswer 2.0, a major recent update which uses cloud technology to reduce data consumption when browsing the web by up to 90%. The pre-loaded social client makes it simple to access Facebook, Twitter and other social networks. All users will also receive an exclusive gift of 40 EA game titles, free to download and keep forever.
Consider the growth of Series 40 downloads – of the first billion Nokia Store downloads, Series 40 devices accounted for 13%. Of the fifth (and most recent) billion, Series 40 comprised 42% . There are now over 100,000 content items available in Nokia Store for Series 40 devices, and nearly 25,000 specifically targeting Nokia Asha and its more advanced features. Adding an all screen paradigm to this growing app platform creates even more possibility for your Java and web apps.
The Java and web tools Series 40 developers know and use today for Series 40 development are being updated and augmented with additional capabilities that will allow you to target these exciting new devices. We will announce these updated Java and web tooling releases and release dates as soon as possible here on the Nokia Developer blog.
Twist Mobile was founded in India in 2009 with a clear approach to winning over the emerging and international markets. With a wealth of content making its way to India, the Twist team decided to develop apps for their home country while letting others focus on the U.S. market. However, the team was faced with a challenge most developers encounter, how do I grow my company and generate revenue?
“We started out by developing our first application Age Effect, an old-age photo effect app, using Java for Symbian phones. It received a good number of paid downloads from operators in national and international markets, but we wanted to really look at how we could further drive success,” explained Virat Khutal, Twist Mobile Founder & CEO.
By partnering with Nokia, Twist Mobile changed their business model from a paid download model to an ad-funded model. The two teams worked together to design a user interface that would make the ad placement a less intrusive element of the user experience. The Twist team also found it easy to integrate the advertising SDK into their apps, enabling them to push out apps to the market quickly. The model with ad-wrapping from Vserv Ad Engine displays ads at the beginning and end of each application, and doesn’t distract users as they engage with the app. The ROI of this model is $3.50 USD per every 1,000 impressions and Twist brings in roughly $1,000 USD in daily revenue.
In this Nokia Developer video, Twist Mobile’s CEO Virat Khutal and Technical Head Pramod Pandey talk about their success developing with Nokia:
Developing for Nokia was always the team’s first preference, given Nokia’s global reach, local support and penetration in the Indian market. Twist Mobile has developed for other platforms, but is committed to developing for the Java™ platform and Nokia phones. “We have experimented on some other platforms but distribution was a key challenge so we stopped those plans,” said Anirudh Parasher, Twist Mobile Deployment Manager.
Once Age Effect launched in the Nokia Store as a free ad-funded app, it received one million downloads in just six weeks; a huge achievement for the team fueled by the new business model. This set the tone for developing more apps in the Nokia Store to maximize revenue and profit share, so the momentum didn’t stop there. Soon after, the team launched Psycho Hunter, a personality analysis game, that generated one million downloads in the Nokia Store in just 15 days!
As a result of the successful new strategy, Twist Mobile was the first company from the Asia-Pacific region to surpass 10+ million downloads in the Nokia Store with more than 30 free and 10 paid apps available for download. The company has surpassed 25 million downloads in six months, with more than 120,000 downloads a day from the Nokia Store – without investing in any promotional marketing.
The company received more than eight million downloads from their camera apps alone including, Sketch Effect, Age Effect and Photopia. “We wanted to harness camera technology, motion sensors and all other accessory features to give our user a great experience,” said Khutal.
The team is excited to take on developing for Nokia Lumia smartphones running on Windows Phone. The Twist Mobile team is made up of 18 developers and designers, with growth plans to reach 35 people in the next three months.
With Nokia’s global reach, Twist predicts that Windows Phone will emerge as the biggest player in the space by attracting a younger consumer market through the integration of Xbox and their ability to handle games at 60 frames per second. Khutal added, “We have aspirations to reach one million downloads per day and we’re fully confident we can get there with our free and paid apps.”
To learn more about Twist Mobile’s apps, check out the breakdown below:
Psycho Hunter
Category: Games – Action
Downloads: 2.1 Million
Description: A simple game of deer hunt with a personality analysis tool for calculating and understanding your behavior and game play techniques.
Sketch Effect
Category: Apps – Entertainment
Downloads: 2 Million
Description:Take any photo from your mobile camera and quickly convert it into a sketch. The Sketch Effect app lets you share your sketch with your friends on Facebook so you can have a different profile picture, or set it as your wallpaper on your device.
Photopia
Category: Apps – Entertainment
Downloads: 2 Million
Description: A global photo-sharing application that applies effects to your photos and lets you share them worldwide.You can also see photos from other users and rate them, comment on them, or follow them.
The Forum Nokia site and the Discussion Boards are frequently bombarded with one simple question: Where can I find the registration key (serial number) for Carbide.ui Theme Edition?
This post is yet another attempt to help themes designers get past this problem and hopefully, with the help of Google’s search engine, the videos provided here will be the final answer to this apparenly really complicated issue
Carbide.ui Theme Edition – online registration
Carbide.ui Theme Edition – offline registration
A few more things to be noted:
Carbide.ui Theme Edition is the IDE to be used for creating themes for Nokia phones, be they from the S60 or Series 40 product ranges.
The same registration technology is used by Nokia Series 40 Theme Studio 2.2 and it does work just the same. However, the tool is old and deprecated and Carbide.ui should be used if at all possible.
Don’t post here requests for the even older Nokia Series 40 Theme Studio 1.2 and its serial number. If the registration wizard does not work anymore for that tool then there is nothing I can help with …
And, as a final comment, this is not a totally useless post for C++ and Java developers either as the S60 emulator uses an identical registration procedure
The Forum Nokia site and the Discussion Boards are frequently bombarded with one simple question: Where can I find the registration key (serial number) for Carbide.ui Theme Edition?
This post is yet another attempt to help themes designers get past this problem and hopefully, with the help of Google’s search engine, the videos provided here will be the final answer to this apparenly really complicated issue
Carbide.ui Theme Edition – online registration
Carbide.ui Theme Edition – offline registration
A few more things to be noted:
Carbide.ui Theme Edition is the IDE to be used for creating themes for Nokia phones, be they from the S60 or Series 40 product ranges.
The same registration technology is used by Nokia Series 40 Theme Studio 2.2 and it does work just the same. However, the tool is old and deprecated and Carbide.ui should be used if at all possible.
Don’t post here requests for the even older Nokia Series 40 Theme Studio 1.2 and its serial number. If the registration wizard does not work anymore for that tool then there is nothing I can help with …
And, as a final comment, this is not a totally useless post for C++ and Java developers either as the S60 emulator uses an identical registration procedure
The Forum Nokia site and the Discussion Boards are frequently bombarded with one simple question: Where can I find the registration key (serial number) for Carbide.ui Theme Edition?
This post is yet another attempt to help themes designers get past this problem and hopefully, with the help of Google’s search engine, the videos provided here will be the final answer to this apparenly really complicated issue
Carbide.ui Theme Edition – online registration
Carbide.ui Theme Edition – offline registration
A few more things to be noted:
Carbide.ui Theme Edition is the IDE to be used for creating themes for Nokia phones, be they from the S60 or Series 40 product ranges.
The same registration technology is used by Nokia Series 40 Theme Studio 2.2 and it does work just the same. However, the tool is old and deprecated and Carbide.ui should be used if at all possible.
Don’t post here requests for the even older Nokia Series 40 Theme Studio 1.2 and its serial number. If the registration wizard does not work anymore for that tool then there is nothing I can help with …
And, as a final comment, this is not a totally useless post for C++ and Java developers either as the S60 emulator uses an identical registration procedure
The Forum Nokia site and the Discussion Boards are frequently bombarded with one simple question: Where can I find the registration key (serial number) for Carbide.ui Theme Edition?
This post is yet another attempt to help themes designers get past this problem and hopefully, with the help of Google’s search engine, the videos provided here will be the final answer to this apparenly really complicated issue
Carbide.ui Theme Edition – online registration
Carbide.ui Theme Edition – offline registration
A few more things to be noted:
Carbide.ui Theme Edition is the IDE to be used for creating themes for Nokia phones, be they from the S60 or Series 40 product ranges.
The same registration technology is used by Nokia Series 40 Theme Studio 2.2 and it does work just the same. However, the tool is old and deprecated and Carbide.ui should be used if at all possible.
Don’t post here requests for the even older Nokia Series 40 Theme Studio 1.2 and its serial number. If the registration wizard does not work anymore for that tool then there is nothing I can help with …
And, as a final comment, this is not a totally useless post for C++ and Java developers either as the S60 emulator uses an identical registration procedure
Full-touch has arrived on the world’s largest mobile platform, with the launch of three innovative new Nokia Asha devices
