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Health Pack Games: ‘NAX is our go-to tool’

Health Pack Games, a publisher of mobile games, has been using Nokia Ad Exchange (NAX) to cross-promote its apps, and monitor its global downloads and in-app advertising results, and they like what they see. The game publisher has seen higher click-through rates, higher conversion rates, and substantial revenue improvements.

Canada-based Health Pack Games offers mobile games, including Monster Stack 2 and Chicken Story 2. Both games run on multiple platforms, including Windows Phone 7-based Nokia Lumia smartphones.

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More guides and samples for Lumia developers!

We’ve made some updates to the Nokia Lumia Developer’s Library and want to share with you what we’ve done. The February 25th update includes: additional guides on NFC and proximity in Windows Phone 8; a guide to testing your Windows Phone application on a real Nokia Lumia device using our Remote Device Access (RDA) service; an overview of the services provided by Nokia Developer for Lumia developers; and new sample applications, including how to use Nokia Music API.

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More than one way to win with Marketing in a Box

Creating a winning app is about more than proving your coding prowess. In today’s hectic apps world you need to be a marketing wiz too. And with the seemingly endless array of social media sites, technology bloggers and advertising channels, putting together marketing materials and getting them into the right online properties may seem daunting.

But don’t fret, our marketing gurus have come to the rescue with Marketing in a Box (MiB) — yes MiB, not saving the world from aliens but ensuring your coding brilliance doesn’t get consigned to a dusty corner of the app store.

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Expanding the 3DK – now with Lumia 520 goodness!

Lumia 520 shell modelWith our announcement of the cool new Nokia Lumia 520 this morning, we wanted to share with you some exciting related news: the Lumia 520 has a removable back, and we’re adding the model of the back to our 3D Developer Kit (3DK).

The zip file is now available on our 3D printing wiki page as a zip file containing two STP files: one for the shell and one for the buttons.

We want to give a special thank you to our friends at Makerbot for helping us to tweak the models to be 3D printer friendly. (There’s also a nice write-up at Windows Phone Central about the 3D printing demos we’re doing with Makerbot at our Mobile World Congress booth. Check it out!)

We’ve been very impressed with what we’ve seen so far in the 3D printing arena, especially with the now-concluded challenge on IdeasProject. We can’t wait to see what great ideas you come up with next!

New benefits for Nokia Developer Champions

Nokia Developer Champions specialise in awesome, and today we announced at Mobile World Congress a renewed and revitalized Nokia Developer Champions program. Champions now get to enjoy new and exciting benefits and more opportunities.

champ_earnHere are just some of the new benefits our Champions enjoy:

  • Champions get free Nokia Premium Developer Program membership, which offers benefits worth up to $1500 (USD).
  • To reward the most active Champions, we are introducing a Points & Rewards system, where Champions can earn points by participating in various activities, and then trade those points for great rewards!
  • Champions get more chances to engage with other developers in the community and organize meet-ups, get speaking opportunities and host webinars

Champions of course continue enjoying previous benefits like the welcome pack, including a brand new device and a Champion certificate, and the device mini-loan service.

Do you have what it takes to be a Nokia Developer Champion? Do you know someone else who does? Nominate someone awesome.

DVLUP UK and open beta

We have two big pieces of news regarding DVLUP today: First, we’re very excited to announce that DVLUP, the developer rewards initiative that everyone’s talking about, will be opening for beta in the UK. The site will open on February 25th, and members will be able to begin claiming rewards after April 1st.

In addition, the DVLUP beta for the US and Canada will no longer require an invitation. If you’ve been waiting to join, now’s your chance!

Earn badges and points for your development efforts and community support, show off your chops to the Windows Phone Developer community, and be rewarded for your efforts with badges, gift cards, t-shirts, accessories and more. We’ll be adding new local challenges, as well as challenges for all members regardless of location.

To join, just register on the DVLUP site with your Microsoft Account, and when asked for your country, select “UK” or “US/Canada” depending on your location. You’ll also need to have a Windows Phone Dev Center account to validate your membership.

Riaz Ahmed, one of our Developer Evangelists in the UK, told us that his team is really excited that DVLUP is launching in the UK after seeing a massive success through its private beta launch in the US and Canada. “DVLUP is a fantastic reward initiative that we hope will encourage the development of some great Windows Phone apps through the various challenges. The Nokia UK Developer Experience team will be setting up UK specific challenges for UK developers and we look forward to seeing the results, rewarding developer efforts and even showcasing some of the apps that have come out of DVLUP.”

We couldn’t have said it better, Riaz! We’re happy to be able to open our beta further and bring it our compatriots in the UK. Happy developing!

Get started with Buddy – you could win a free year of NPDP

The Nokia Premium Developer Program (NPDP) is one sweet deal. For just $99 (USD) a year, members are eligible for up to $1,500 (USD) worth of benefits and services to enhance their Windows Phone development.

A new offer could make NPDP membership even sweeter. Attend a Nokia Developer webinar this month on using Buddy.com (a standard NPDP benefit), and you could win a free one-year NPDP membership.

Buddy provides cloud-based services that can help you build Microsoft Windows Phone 8 apps quickly — and without worrying about the back end. NPDP members are entitled to as many a 1 million API calls a month to the Buddy Platform.

A Nokia Developer webinar, entitled ‘Lumia App Labs: Getting started with Buddy’, will show you how easy it is to enhance your Windows Phone development. Live coding demonstrations will show you the Buddy APIs that deliver common app scenarios as a service. You will also learn to use Buddy APIs to instantly add app functionality, such as global user accounts, photo albums, messaging, friend and group features, and Push notifications.

As a special bonus, one lucky webinar participant of the webinar will win a free one-year membership in the NPDP. Details will be explained during the webinar.

The ‘Getting started with Buddy’ webinar will be held on 20 February at 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore. It will be held a second time on 21 February at 8 a.m. San Francisco; 10 a.m. Mexico City; 4 p.m. London.

Register now to attend.

 

Developing NFC Apps for Windows Phone 8 (Featured Video)

Near Field Communication (NFC) is an emerging short-range radio technology that is poised to revolutionise how we use mobile phones in everyday interactions. In this webinar, Andreas Jakl of Mopius introduces the basics of NFC and how the technology is implemented in Nokia Lumia phones. He also demonstrates how you can use NFC from the Microsoft Windows Phone 8 Proximity API in your applications to share content, read data from and write data to NFC tags, and create your own application-launch tags.

It is recommended that you install the Microsoft Windows Phone SDK 8.0 to get the most out of this training lab. Also, it will be helpful to have a Nokia Lumia phone built on Windows Phone 8 available for testing.

A downloadable copy of the slides from the session can be found here:https://www.slideshare.net/nokia-developer/lumia-app-labs-developing-nfc-apps-in-windows-phone-8

Check out details of the other Lumia App Labs, including the future schedule, here:http://www.developer.nokia.com/Develop/Windows_Phone/Learn/

Stegafoto: a lens which embeds audio and text inside images (Featured Article)

Stegafoto: a lens which embeds audio and text inside images by vnuckcha

Embedding text or audio within an image can make it easier for the photographer to vividly re-live the experience when browsing an image months after it has been taken. The technique used here is “fat-free” (does not increase the size of the image) and does not visibly distort or affect the quality of the image. Briefly put, the technique uses the principle of Steganography with a simple “even-odd” encoding scheme in the least significant bits of the pixels in the image.

The article explains how this result has been achieved at two levels. The first part is structured so that even someone with no programming experience should be able to get a feel for how it works – all you need is an open mind. The “Technical Details” parts that follow assume that the reader is familiar with C# and Javascript programming.

Read the article and let us know if it works for you!

[Windows Phone 8] Compartiendo codigo en Windows Phone 7 y Windows Phone 8

Hola a todos! Hoy vamos a ver un tema del que se ha hablado mucho en twitter últimamente. Con la aparición de Windows Phone 8, nos encontramos ante la duda de hacer una versión de nuestra aplicación para el nuevo sistema, abandonar Windows Phone 7.X o no desarrollar para 8, pues las aplicaciones 7.X funcionan perfectamente en la nueva versión del sistema. Creo que ahora mismo, la respuesta es una mezcla entre ambas. Windows Phone 8 incorpora muchas mejoras que podemos…(read more)