Tag Archives: monetisation

New Asha developer competition: you could win big!

Posted on by
9

Do you develop apps and content for Nokia Asha Series 40 phones? Interested in winning cash prizes and Nokia promotions? Then the Nokia Asha Developer Competition is for you.

For apps submitted to Nokia Store between now and June 30th, 2013, we’re giving awards for the best apps in four Asha categories: music and entertainment; games; utilities and productivity; and news and information. For each of these categories, we’ll be awarding three cash prizes: 25,000 euros for first place, 15,000 euros for second place, and 10,000 euros for third place. In addition, we have three special prizes of 10,000 euros each for the best user experience, best web app, and best new idea.

To top it all off, we’ll promote winning apps in Nokia channel campaigns and present them in targeted communications to other developers to give the winners even more exposure.

To qualify, your app must be designed to run on Nokia Asha Touch phones, and will ideally use at least one of Nokia’s monetisation methods: in-app purchasing or the Nokia Ad Exchange (NAX). The competition is open to developers from around the world—just make sure you publish in Nokia Store by June 30th, 2013.

Ready to accept the challenge? Then get your app ready and enter the Nokia Asha Developer Competition!

Air Soccer Fever shoots and scores with NAX

Posted on by
Reply

Air soccer fever screenshotFor Dangling Concepts, the US-based developer of Air Soccer Fever, using Nokia Ad Exchange (NAX) to increase the mobile game’s discoverability is a winning move. This past December and January, when Air Soccer Fever was featured in a NAX ad campaign, daily downloads of the game to Windows Phone devices more than doubled, from 1,500 a day to 3,200.

Air Soccer Fever is a casual swipe soccer game available for both Windows Phone 7 and Windows Phone 8 smartphones, and Windows 8 tablets. Available in both free and $0.99 (USD) Pro versions, the game can be played by either one or two persons in the same room or by multiple online and Wi-Fi players in real time.

NAX is a private mobile advertising exchange offered by Nokia that offers app developers and publishers access to more than 120 ad agencies and networks worldwide. NAX also lets publishers incorporate in-app advertising and gives them a dashboard to track their apps’ performance. NAX can be used for both free house campaigns aimed at cross-promoting apps and paid campaigns in which developers bid for ad space on the apps of others.

‘Integrating NAX ads was very straightforward’, says Imran Shafiq, president of Dangling Concepts. ‘We had no issues or bugs, so we spent no time in troubleshooting.’

Because Air Soccer Fever is truly a global game – it lets players choose teams from 100 nations around the world—Shafiq uses the NAX dashboard to target specific countries based on their ad prices. ‘The NAX dashboard is one of the best we have seen’, he says. ‘The UI is clean, and it has great features.’

One feature Shafiq finds especially useful within the analytics dashboard is ‘Performance by Country’ option. This shows a breakdown of ads served by country, along with their comparative costs (expressed as cost per thousand, or CPM). ‘That way’, Shafiq explains, ‘we can fine-tune our ad targeting’. The result: In last 2 months, NAX provided 40% of total ad traffic and revenue for Dangling Concepts. This month Shafiq and his team have redirected more traffic to NAX due to great eCPMs as compared to other ad networks. According to Shafiq, NAX will provide 70% of the overall ad revenue moving forward.

Although Air Soccer Fever has not yet been promoted with either paid ad campaigns or house ads, Dangling Concepts plans to try both soon. For example, when the developer releases his next new game, the game will display house ads for Air Soccer Fever to cross-promote and drive downloads. These cross-promotional opportunities could be impressive: every day, an average of 15,000 unique users play Air Soccer Fever, according to Flurry Analytics figures cited by Shafiq.

Dangling Concepts also finds that when it comes to in-app ads, a little restraint can be beneficial. The free version of Air Soccer Fever shows ads only when the game is paused, never during game action. Similarly, the game’s menu pages only show ads at the bottom of the page, so the ads do not cover or overlap the menu UI. This restrained approach seems to work: Shafiq reports ‘great’ click-through rates on Air Soccer Fever ads, in some regions reaching as high as 15 per cent.

Check out Air Soccer Fever on the Windows Phone Marketplace

Watch a video of Air Soccer Fever in action

Nokia and Idea Cellular in India offer integrated operator billing with Nokia Store

Posted on by
Reply

Operator billing with Idea CellularIntegrated operator billing helps developers by offering their consumers a seamless purchasing experience as well as a secure transaction model for those who do not own or are reticent about using their credit cards to make online purchases.

As we continue to focus on creating enhanced revenue opportunities for our developers, Nokia has extended its ecosystem of operator billing partners with Nokia Store to include Idea Cellular in India. This partnership will make Nokia Store easily accessible to millions of Idea Cellular consumers, allowing them to use their Nokia phones to consume premium content from Nokia Store and pay for it via their pre-paid or post-paid accounts.

Continue reading →

Introducing the Nokia Ad Exchange for in-app advertising

Posted on by
Reply

We are pleased to introduce the Nokia Ad Exchange service that helps you monetise your app by connecting it to over 120 ad networks worldwide.

Nokia Ad Exchange is a private mobile advertising exchange that offers access to the top ad networks in the world. With one API and one partner, you’ll get access to over 120 ad agencies and networks worldwide.

http://www.youtube.com/watch?v=Z0W81hOQdK0

Additionally Nokia Ad Exchange offers cross platform support. This means that if you are an Android, iOS, or other non-Nokia developer, you can still use Nokia Ad Exchange to monetise your apps.

Nokia Ad Exchange provides:

  • Full cross-platform support (including Windows Phone, Series 40, Symbian, iOS, and Android)
  • Optimization across 120+ ad networks
  • Payment enabled in over 200 countries
  • Smart, contextual ad servicing for optimum effective cost per mile
  • Easy to implement – just one line of code

Want to learn more? Visit https://www.developer.nokia.com/Distribute/NAX/