While learning the ropes of parenthood, Anthony Ramirez and his wife figured there had to be an easier way to keep track of their baby’s important activities. In an attempt to monitor and organize all of their little one’s interactions, they developed their first Windows Phone app under Coquisoft LLC.
Though there are various parenting apps on the market, ParentAssist is differentiated by its fully customizable settings. Parents can track feedings, diaper changes, sleeping patterns, reactions to different solid foods and all things baby. It allows them to keep tabs on multiple children at once, keep a daily journal and produce activity summaries and detail reports.
ParentAssist was built by a small team with very limited resources and experience with mobile apps, but they found that developing on the Windows Phone platform was intuitive. “I very much enjoy developing on the Windows Phone platform. The emulator is superfast and deploying to a device is just as easy. The API is easy to use and in general it’s a lot of fun,” said Anthony Ramirez, Owner, Coquisoft LLC.
Over the course of one year, the two-person (part-time) team spent time learning new technologies, architecting the system, designing the UX/Icons, coding, testing and preparing for deployment. Their goal was to provide users with the information they need in as few clicks as possible. Anthony’s wife, Donatella, who is not a developer by trade, took on the UX aspect as she has a natural eye for design. To create the icons and panorama image, she used Expression Design, which she found easy to learn. Anthony worked on the back-end, using the following:
• Windows Azure for the ability to scale as needed
• SQL Azure for robust, cloud data storage
• Windows Access Control Service to allow users to authenticate using social media and e-mail platforms
• Telerik Windows Phone controls to provide a professional look and feel
• Nokia’s networking, notification and isolated storage systems
The app is available in English in nearly all countries that Windows Marketplace serves for $3.99 with an offer for a free 7-day, full feature trial. ParentAssist users are a hyper-engaged group of consumers, typically logging into the app seven to eight times per day to log activities. Customer reviews are extremely positive to-date:
The ParentAssist team is extremely optimistic about the app’s possibilities and intends to develop more Windows Phone apps, particularly for Nokia phones. “Nokia to us means cutting edge design and high quality. Associating our app and brand with Nokia is fantastic. I also love that Metro is a completely different design language/UX and allows you to provide a solution that looks and feel fresh compared to what is currently available,” said Ramirez.
To learn more about Coquisoft LLC’s ParentAssist app, checkout the video below: