Daily Archives: June 11, 2012

Join the Big Brand Hack in San Francisco: meet and build apps with big brands

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What do you get when you mix big brands with big brains and big prizes?  A one-of-a-kind program to connect developers, brands and mobile technology – The Big Brand Hackathon.

The Big Brand Hack is on this weekend in San Francisco, and it puts developers in front of some of the world’s most well-known consumer brands as partners who can transform concepts into code and ideas into apps. 

This is a chance for developers in the US to build some amazing experiences for consumers and get recognized by some powerhouse brands. Register here to compete for more than $25,000 in cash and $20,000 in prizes. Kraft Foods and The Home Depot will reward developers who design apps that drive brand awareness through social, location and other mobile services.

We will be there, awarding up to 50 Nokia Lumia 800s to the developers who create the best Windows Phone apps.

Bravo TV will also be filming the hack as part of an upcoming reality show based on Silicon Valley.

Twenty developer finalists selected over the two day hack will have a chance to showcase their app to attendees (500 plus) at the Social-Loco conference.

The Big Brand Hackathon is June 16,17 with winners showcasing their apps at the Social_Loco conference June 18.

Participating brands will share their business challenge to developers. Teams and individual developers spend two days coding to come up with creative, technology-based solutions that include a location and social feature that brands can put into the marketplace.

Big Brand Hackathon prize packages include:

·       HOME DEPOT 1st  Prize  $8,000.   2nd  Prize   $3,000

·       KRAFT   1st Prize $8,000.   2nd Prize $3,000

·       Best Use of Social APIs   $1,000

·       Best Use of Location APIs   $1,000

·       People’s Choice  $1,000

·       Best Windows Phone Apps  Nokia Lumia 800 smartphones (up to 50)

Learn more and register to join the Big Brand hack at http://bigbrandhackathon.eventbrite.com/

New Nokia Asha devices bring full touch to Series 40

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Nokia Asha 311Full-touch has arrived on the world’s largest mobile platform, with the launch of three innovative new Nokia Asha devices 

The Nokia Asha 305, Asha 306, and Asha 311 bring a full-touch form factor to Series 40, and the touchscreen devices will let Series 40 developers showcase the biggest, most tactile apps ever seen on the platform.

Nokia Asha 305 specs

Nokia Asha 306 specs

Nokia Asha 311 specs

The devices are expected to  ship in the third quarter of 2012 (second quarter for Asha 305), and will have an estimated retail price in the EUR 63-68 range for Asha 305 and Asha 306 and EUR 92 for Asha 311 (excluding taxes and subsidies).

While representing an innovative new chapter for Series 40, all three devices remain true to the values that have helped us ship 1.5 billion Series 40 devices so far – accessibility, value and utility. The new phones take advantage of Nokia Broswer 2.0, a major recent update which uses cloud technology to reduce data consumption when browsing the web by up to 90%. The pre-loaded social client makes it simple to access Facebook, Twitter and other social networks. All users will also receive an exclusive gift of 40 EA game titles, free to download and keep forever.

Consider the growth of Series 40 downloads – of the first billion Nokia Store downloads, Series 40 devices accounted for 13%. Of the fifth (and most recent) billion, Series 40 comprised 42% . There are now over 100,000 content items available in Nokia Store for Series 40 devices, and nearly 25,000 specifically targeting Nokia Asha and its more advanced features. Adding an all screen paradigm to this growing app platform creates even more possibility for your Java and web apps.

The Java and web tools Series 40 developers know and use today for Series 40 development are being updated and augmented with additional capabilities that will allow you to target these exciting new devices. We will announce these updated Java and web tooling releases and release dates as soon as possible here on the Nokia Developer blog.