As one of the largest mobile application developers in the world, MIGITAL has achieved success with in-app advertising on Nokia platforms.
Founded in 2004, the company has amassed a library of more than 500 applications across business, utilities, games, entertainment, and sports categories. Using the paid download and in-app advertising revenue models, MIGITAL has clocked up over 25 million downloads in Nokia Store so far.
An example of how they harness multiple monetization models is their popular Bug Smasher app, which is offered both as a paid download version and as a “lite” version supported by in-app advertising.
Monetizing through in-app advertising has been a profitable move. In just six months, the company has experienced a nearly 170% increase in revenue, from just under $15,000 a month to over $40,000.
In order to achieve this growth, MIGITAL collaborated with Nokia’s in-app advertising partner, inneractive, an app monetization exchange, which increases ad revenue by automatically mediating between 100+ global and local premium ad networks and agencies and targeting ads to local and relevant markets in more than 200 countries.
inneractive helps developers make money from their free, ad-powered apps. Working with inneractive’s App Monetization Exchange, MIGITAL has managed to achieve fill rates in excess of 75% and an eCPM of $1.10. (Learn more about in-app advertising.)
Developing for Nokia’s platforms was an easy decision for the MIGITAL team; they appreciate Nokia’s user-friendly publishing interface and helpful developer support team. “Nokia Store has a wide reach and has been extremely helpful when promoting our apps,” said Khyati Mahajan, Business Development Manager at MIGITAL. “It is the most locally-relevant channel given its availability in 190 countries.”
With the combination of Nokia’s global distribution capabilities and inneractive’s App Monetization Exchange, MIGITAL’s average total monthly net revenue has now crossed the $60,000 mark. The company is now setting its sights on exploring new, growing, and profitable platforms such as Windows Phone. “Nokia has always inspired us to work harder and to develop more advanced, lucrative apps and games. We definitely advise all developers to use the Nokia platforms and Nokia Store to help monetize their apps. Nokia has always supported us, and we have had a great experience with them,” said Khyati.