New contest: Windows Phone Next App Star. Enter to win devices and appear in a primetime TV commercial

Windows Phone App Star is a Microsoft sponsored tournament-style challenge that will award 100s of prizes and give one developer the chance to see their app featured in a primetime TV commercial.

It’s Microsoft’s way of showcasing great Windows Phone apps from developers around the world. Whether you already have an app or want to create a new one for Windows Phone 8, this challenge will let consumers try yours and others, then vote for their favorites. It’s a fun, head-to-head, bracket-style competition that starts by rating all the entries and selecting the top 64. Then, these 64 are whittled down over several weeks of consumer voting. Think your app has what it takes?

How it works:

  1. Register by March 5, 2013
    Developers register and ensure apps are live in at least one market before deadline.
    Note: If you are not a Windows Phone Dev Center member, you can get a free Dev Center membership as part of the Nokia Premium Developer Program.
  2. Determining the top 64
    Apps get rated (50% rating/50% quality) to determine the top 64. All 64 winners receive a Lumia 920, app merchandising, and one year of Dev Center.
  3. The Next App Star Grand Champion
    Top 64 apps compete in a head-to-head tournament. Public voting determines who moves forward each round.

The grand prize will be announced on April 9 and the commercial to air Spring/Summer 2013 See rules for complete contest terms and conditions, and register now at dev.windowsphone.com/en-US/featured/next-app-star

Upcoming Windows Phone events in Poland, Finland, Germany and Estonia

The following are some of the upcoming events centered around Windows Phone. For a full list of our events, visit our events page.

Windows Phone Camp
Windows Phone Camp is a free event where you can learn everything you need to know to develop and publish a Windows Phone application. Whether you’re a student just starting out or a seasoned developer for Windows Phone, Android, Symbian, Web OS or iOS, we’ll share tips and tricks and all-around Windows Phone development know-how.

App Developer Day Phone Edition: Innovations in Windows Phone 8 for Developers
Come to this special Phone Edition event, part of the successful App Developer Days series, to educate yourself in app development for Microsoft Windows Phone 8. You’ll benefit from expert insight into the planning, design, and programming of apps for Windows Phone 8. Nokia is a co-sponsor of this free-of-charge event.

INTERGAME 2013
Mark your calendar for INTERGAME 2013, a conference and exhibition of key players in the games industry who are interested in collaborating, exploring new opportunities, and exhibiting the latest products.

The Future of IT
This event will bring together experienced IT professionals and leading IT companies in Poland, with a focus on recruitment and business-development strategy. The event will feature business presentations as well as substantive talks conducted by experts. Among the participating companies will be Nokia and Microsoft, covering Nokia Lumia phones and Microsoft Windows and Windows Phone 8.

Strategy Analytics Developer survey – participate and win

Please help us in supporting the research firm Strategy Analytics in gathering information about the mobile app industry:

The Strategy Analytics Developer Survey is now open to all developers. By participating you will have the chance to win one of five $100 American Express Gift Cards, and you will receive a copy of the results once the survey has ended and we analyze the results. Your participation is key in shaping the future of the apps industry and we appreciate your opinion.

Link: http://www.surveygizmo.com/s3/1072439/NK

Nokia introduces Marketing in a Box (Beta) for Developers

We understand that for a developer, marketing an application effectively is a key to succeeding in the market. To help developers effectively market their apps, we have been actively working on a suite of marketing tools for your apps called “Marketing in a Box”. Today we are introducing Marketing in a Box beta. This suite of tools will help developers create winning app marketing strategies and the assets to support them.

Marketing in a Box contains two key elements:

  • Marketing guidance — guides and videos covering the complete spectrum of app marketing (marketing basics, launching an app, and using digital media, among others).
  • Digital Marketing Toolkit — both existing tools, such as OMT, and new tools to create promo videos and various web content to support marketing activities.

The Marketing guidance material will take developers through:

  • Conception — what to do while their app is in planning and early development.
  • Buzz — how to build interest in the app from beta testing to launch.
  • Launch — how to effectively launch their app.
  • Community — how to build a community of users to support and spread the word about the app.

Learn more about Marketing in a Box here >

Introducing the Nokia Premium Developer Program

Today at the Microsoft Build conference we are announcing the Nokia Premium Developer Program, a program designed to make building Windows Phone apps faster, better and more affordable.

The Nokia Premium Developer Program is a package of Windows Phone-related tools and services designed to help you develop great looking, high-performance apps for Nokia Lumia smartphones. For a program membership cost of only $99 (USD)/year, you’ll get tools and services with a suggested retail value of up to $1,500 (USD).

The program includes:

  • 1 year membership in Microsoft Windows Phone Dev Center
  • 1 license for Telerik RadControls for Windows Phone
  • 1 million API calls per calendar month with Buddy’s cloud API offering
  • 2 Nokia tech support tickets

http://www.youtube.com/watch?v=6RIQdky7ct0&feature=youtu.be

Learn more and register for the Nokia Premium Developer Program at http://developer.nokia.com/premium

Introducing the Nokia Ad Exchange for in-app advertising

We are pleased to introduce the Nokia Ad Exchange service that helps you monetise your app by connecting it to over 120 ad networks worldwide.

Nokia Ad Exchange is a private mobile advertising exchange that offers access to the top ad networks in the world. With one API and one partner, you’ll get access to over 120 ad agencies and networks worldwide.

http://www.youtube.com/watch?v=Z0W81hOQdK0

Additionally Nokia Ad Exchange offers cross platform support. This means that if you are an Android, iOS, or other non-Nokia developer, you can still use Nokia Ad Exchange to monetise your apps.

Nokia Ad Exchange provides:

  • Full cross-platform support (including Windows Phone, Series 40, Symbian, iOS, and Android)
  • Optimization across 120+ ad networks
  • Payment enabled in over 200 countries
  • Smart, contextual ad servicing for optimum effective cost per mile
  • Easy to implement – just one line of code

Want to learn more? Visit https://www.developer.nokia.com/Distribute/NAX/

New tools unleash the potential of Nokia Asha Touch phones

Beta releases of Nokia SDK 2.0 for Java and Nokia Web Tools 2.0 are now available. These new Series 40 development tools are your route to realising the extended Series 40 opportunity created by the introduction of the Asha Touch phones.

Nokia SDK 2.0 for Java
In addition to the usual tools — documentation, APIs, and an emulator — the Nokia SDK 2.0 for Java contains our first full featured, customised IDE. Based on the Eclipse platform, Nokia IDE for Java will streamline your development activities, with features such as the Device SDK Manager, Nokia specific JAD attribute editor, and a range of code templates.

Listening to user feedback we know that in the past developers have been frustrated with trying to find the right SDK for Series 40 development. With Nokia SDK 2.0 for Java, we are introducing the Nokia SDK Manager. From within the Nokia IDE for Java you can now specify a phone, screen size, form factor, or feature and instantly get a list of the SDKs supporting your choice. The SDK or SDKs can then be installed immediately, right from within the IDE.

Among the code templates you will find one with everything you need to implement an app with in-app purchasing capabilities and the JAR attribute editor makes targeting you app package at Series 40 phones simple and straightforward.

Finally, there are a number of updates to the SDK that are designed to take advantage of new features being introduced in Series 40 Touch. There is an updated Nokia UI API that gives you features such as multi-point touch and an implementation of the Mobile Sensor API (JSR-234). The emulator has been updated too with an orientation simulator, the integration of Nokia Maps into the location simulator, and useful links built into the emulators menu.

Nokia Web Tools 2.0
Series 40 web apps are the best way to deliver great experiences to Series 40 users that leverage your existing web assets. With the release of Nokia Web Tools 2.0 you now have the ability to enhance those experiences with features such as file upload and download, password management, and the addition of in-app advertising to your web apps. In addition, there are several improvements in HTML and CSS support, enabling you to deliver richer UIs.

Nokia Web Tools 2.0 enables you to code web apps that take full advantage of these features, and test them on your computer — Nokia Web Tools 2.0 is available for Microsoft Windows, Apple Mac OS X and Ubuntu Linux. The Web App Simulator offers support for the full-touch screen resolution and has been updated to provide a more phone-accurate rendering of web apps.

Within the Web Developer Environment there have been a range of improvements such as enhanced validation — which is now tailored to Series 40 supported HTML, CSS, and JavaScript APIs. There is also a wider range of templates, examples, and code snippets to get you started with common web app content layouts and interaction paradigms, such as sharing on social networks and file transfers. While small, improvements such as keyboard shortcuts and incremental uploads will help speed up your development.

Series 40 represents the single largest opportunity for you to deliver Java and web apps to mobile consumers worldwide. The introduction of Nokia Asha Touch phones delivers these users a near smartphone experience and the updated tools enable you to take full advantage of this in your apps. With accelerating download rates, there has never been a better time to target Series 40.

Indiagames, Psiloc and Liverpool FC have already used these tools to create apps for the new Asha Touch phones and share their experiences in this video:

Find out more about these developers’ experience here.

Developers share their experiences creating apps for the new Asha Touch phones

Interested in learning about developing for the new Nokia Asha 305, Asha 306, and Asha 311 phones? Learn from developers who already made the move. Three new videos present developers from Psiloc, Liverpool FC, and UTV Indiagames explaining how they created apps for the new Asha Touch phones and why they are so excited about the phones’ market opportunities.

Indiagames: This Mumbai-based developer, with 100 million downloads on Nokia Store, has created games for the latest Nokia Asha Touch phones. Prasad Nair, Executive Producer of Mobile, says, the Nokia SDK for Java ‘provides APIs, likes gestures and sensors, that allow the user to interact with the games in much more entertaining ways than before’. Adds Vishal Gondal, Managing Director of Digital: ‘The new Asha Touch phones…could be a game changer for a market like India.’ Watch the video.

Learn how Monster Truck Dash helped Indiagames succeed on Nokia Store.

Psiloc used Java tools to create a new version of its popular World Traveler app for the Nokia Asha Touch phones in just four months. ‘Using Java is quite easy’, says Muhammed Ahmmad, Creative Program at the Warsaw, Poland developer. ‘And Series 40 devices are getting smarter and more powerful.’ Watch the video.

Liverpool FC and InfoMedia developed Match and News Centre, a Web app for Nokia Asha Touch phones that includes both free and premium content. ‘Nokia devices are massively popular in the territories where we have large fan bases’, says Kathy Smith, Mobile Manager for the U.K. football club. Adds Sanjay Mistry, Operations Director at the app’s developer, InfoMedia: ‘Nokia Web tools for Series 40 are easy to install. We managed to get up and running within half an hour.’

Start developing for the latest Nokia Asha Touch devices now: