Gerald Madlmayr is mobile consultant dealing especially with contactless and UICC-based applications as well as security and privacy in such systems. In 2009 he was named the 'NFC-Guru' by Nokia and in November 2009 he received the "ID World People" Award for his work in the field of contactless technology.
geri-m | 30 August, 2010 14:26
Right after the holiday seasons, the number of press releases about mobile payment and related stuff is increasing. Looks like, we had a hot August ;-) Although, from my point of view, mobile payment/banking is one of the most (over-) hyped topics in the telco industry, where as classic payment plattforms like PayPal work quite well. But anyway, let’s see what’s going on:
The biggest news this summer came from Apple, who hired Benjamin Vigier as a product Manager for contactless technology. It didn’t take long, till you could read about new iPhone 5 (!) with contactless hardware – maybe in 2013 ;-). Benjamin Vigier was previously working for m-Foundery that has a respectable track record in the field of mobile payment/banking apps. Probably their most popular App is the Starbuck-Card (which can be used for payment), which really is a quite useful and usable app.
Paypal launched its Apps for iPhone, Android and Blackberry. All three apps come with the whole functionality already known form the web-portal. A first try shows, that the usability is really good. A nice feature of the Apps is the very intuitive “Bump” feature. Using this extension, which actually was developed by “Bump Technologys”, allows two persons to exchange money simply by bumping their phones. So far there are no J2ME apps by PayPal, which would run on the major amount of devices already in the market. But as the API is open to public, it should be feasible to implement such a system.
Earlier that summer also Mastercard launched a mobile service called “MoneySend” allowing MasterCard Customer to send money using the Mobile phone. Since June there is also an according App available for Apples mobile Product portfolio as well as Blackberry. Visa’s Android pendant is still not available to public in Android’s Market but only to selected customers. (Launched December 2008). Mastercard's Moneysend is actually powered by Obopay.
Currently there no new news from Nokia’s joined venture with Obopay. Gerhard Romen, VP for mobile Financial Services, announced this strategic partnership at the MWC 2010 in Barcelona as well as the YES-Bank Trial in India. But currently there is no new news from this initiative. There is actually an Obopay App for Blackberry as well as for iPhone. There are as well channels like SMS, IVR, STK and J2ME that allow the use of Obopay's IT Bankend. Uses the banking backend of "YES BANK".
There is also a promising new start-up dealing with mobile payment founded by Daniel Mattes. Jumio.com setup in Linz (upper Austria) was recently founded by the co-founder of Jajah, a popular VOIP service, this is now owned by Telefonica. Mattes plans to open his platform on November 13th, this year. So far he gave neither details on the service nor the functionality. Personally I doubt that it will be a full feature payment platform, as he then would have to deal with the acquirement of the merchants. But let’s see.
Aaron Greenspan, Co-Founder of Facebook, also considers mobile payment as an interesting field. Therefore he launched a service called FaceCash. There are already apps available for iPhone, Android and Blackberry and there are already some twenty merchants around Stanford University accepting this means of payment. The system works similar to m-Founderys Starbucks card. You have a barcode on your phone for identification and in the backend system there is the money stored. What I like about the system, that you can use FaceCash even without a phone: Just print out the payment card that appears when you sign up, cut it out, and put it in your wallet. It works just like a phone, but you don't need a battery or a service plan!
In Case I missed some of the important news, just post your comment below.
Commentswerbeagentur-bodensee | 02/09/2010, 12:50
Most important are the two statements
#1: 91% of Americans keep a mobile phone within 1 metre for 365 days a year
#2: 63% will not share their phone with anyone else
I think there's lots of opportunity here and the markets just begin to evolve. However as for everything it will take +2-3 years until such payments methods will come to Europe, especially to Germany here because we always "happen to find" big security and privacy issues.
Regards
Fabian
werbeagentur-bodensee | 02/09/2010, 12:52
Gerald,
It's rather annoying having to post 2 comments because when trying to post everything in one comment I always get "comment too big".
Regards
Fabian
Future of mobile payment
werbeagentur-bodensee | 02/09/2010, 12:49
Hello Gerald,
I read your post with great interest. About two weeks ago I found an interesting blog post, giving some numbers about mobile phone usage.
http://edu.blogs.com/edublogs/2010/08/some-ideas-from-google-on-mobile-developments.html
If you read the numbers carefully you can't think otherwise than predicting a great future for mobile payment applications and systems.
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