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Why you need to work with Nokia
kevinSharp | 14 September, 2010 23:27
Ed note: Our friend Richard Bloor shares his impression of the Why you need to work with Nokia session at Nokia Developer Summit:
The session was presented by Crawford Del Prete, Executive Vice President, WW Products and Chief Research Officer, IDC. Hailing from the US, Del Prete has spent 23 years looking at what customers want from their IT platforms. His Nokia Developer Summit presentation provided an interesting perspective on the reasons developers should be working with Nokia.
The key threads of the presentation were:
- Nokia is in an excellent position to benefit from growth in emerging markets and these are the markets where the new subscribers will come from. This is because Nokia has its highest penetration rate in many of these markets.
- Nokia’s broadly-based portfolio: offering a balance of devices across all price points is a key to realizing this growth - enabling the user to grow entirely within the Nokia “family”. A particularly important characteristic, as featurephones are increasingly become the on ramp to smartphone ownership.
- Differentiation is likely to shift from price and features to experience, what Del Prete described as a focus on jobs. He highlighted Nokia’s Life Tools that provide, for example, the ability for rural farmers in India to take a course in English. So the competition was not another phone but rather a lesson. This focus on job, the things user wants to do, is the lock in that will win in the next generation of mobile phone users according to Del Prete.
- For developer’s, the key to success will be in maintaining an equally diverse range of applications; developers ignore featurephones at their peril. While featurephone apps may need to be low cost they are also where the volume is. But by targeting featurephones developer have the opportunity to keep users as they gravitate to smartphone devices.
- A key to maximizing revenue across all segments will be analytics, and the recent purchase of Motally by Nokia should see developers getting the key metrics they need.
If there was a simple conclusion from Del Prete’s presentation it was that Nokia offers developers a path too growth, and this path is secure because Nokia’s path to growth will increasingly rely on developers providing the job differentiation to devices. Perhaps the ultimate win-win.
Ed note: in a great example of "dog fooding", Richard wrote and sent his note using Mobile Documents, available in Ovi Store.
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