Nokia’s Ovi Store reaches 5 million downloads per day

jasonblack | 12 April, 2011 11:15

Nokia today announced that its Ovi Store has grown by nearly eight times over the last year and now reaches up to 5 million downloads per day, propelled by the latest Symbian devices – the Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 – which account for about 15 percent of the daily downloads.

Increased demand for mobile apps from the approximate 200-million-strong Symbian consumer base has seen the Ovi Store catalogue grow to more than 40,000 apps, with about 1,000 added per week. This momentum has resulted in 158 developers from 41 countries now surpassing the million download milestone each for their apps.



“As consumers continue to download Ovi Store content with increasing frequency, developers have an immediate opportunity to reach consumers worldwide and capitalize on the approximately 150 million Symbian devices we plan to ship in the coming years,” said Tero Ojanpera, Nokia’s Executive Vice President of Services and Developer Experience. “This momentum continues to demonstrate consumers’ appetite for Nokia’s global and locally relevant apps, and will help us plan the future apps store experience for improved and new Symbian devices, as well as Nokia smartphones based on the planned collaborative opportunities with Microsoft.”

Nokia’s new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia’s nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.

“Nokia’s Ovi Store has given our Angry Birds a fighting chance to defeat those havoc-wrecking green pigs and share the joys of clearing levels from every corner of the globe,” said Mikael Hed, CEO of Rovio. “We look forward to continuing development for Nokia’s latest Symbian devices and working with Nokia and the future of the Windows Phone platform.”

These opportunities are also being extended to Nokia Series 40 devices, which will enable apps for the next billion mobile phone consumers. The refreshed Ovi Store experience, previously available only for the new Symbian devices, has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads.  

As Nokia’s developer offering matures, and the Qt family of devices becomes more exciting, Ovi Store is also witnessing a surge in the number of apps developed using Qt.

“In about a year, Nokia’s Ovi Store has gone from approximately 1 million downloads per day to up to 5 million downloads per day today, and the velocity appears to be increasing, fueled largely by Series 40 and new Symbian devices,” said Josh Martin, senior analyst, Strategy Analytics. “At this new rate, that’s nearly 2 billion annualized downloads and with the company’s new direction, app developers can surely capitalize on this growth today and in the future with the estimated approximately 150 million Symbian devices that Nokia expects to deliver.”   

Developers, large and small, are using Ovi Store’s global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers. Here are some noteworthy examples:

Singapore developer Breakdesign, created its Barking Seed site as an independent mobile gaming community built for players using Nokia Symbian and Series 40 devices. The site tracks top scores, lets gamers compete with other top players around the world and host contests to win Nokia devices and accessories. In just over a year, Breakdesign has reached more than 6.5 million downloads and more than 70,000 members in more than 170 countries. Its top Flash games found on Barking Seed are That Roach Game South Africa, Ninjani – Emperors Revenge, and Dawn of the Fly Chapter 1 and 2.

Denmark’s Gedda-Headz has built a mobile social gaming community for Java supporting Nokia devices. It blends multiplayer head-to-head gaming and in-game chat and challenges to offer players a unique mobile experience. High scores and player rankings are determined by game play and their gaming experience can be enhanced with the purchase of virtual goods. Through Ovi Store’s scale, Gedda-Headz has reached more than 1.3 million downloads in more than 190 countries. 

Moodagent, created by the Denmark-based Syntonetic, is an intelligent music mobile app that uses cloud-based technology to automatically select music and create playlists based on a user’s mood. It also allows them to share their mood and music with their network on Facebook and Twitter. To date, the number of Nokia Moodagent users has reached more than 4 million from Ovi Store and the total number of Nokia user tracks in the Moodagent cloud is more than 4 billion. Both of these numbers are expected to grow even more with its recent availability for Series 40 devices and the soon to be released Moodagent 3.0, with all the same great features of the original app plus music recommendation.

Get more information about distributing your mobile apps through Nokia's Ovi Store.

Business Opportunities/Services , Qt , S60 , Series 40 , Distribute , Ovi for Developers | Next | Previous | Comments (2) | Trackbacks (0)

RSSComments

Re: Nokia’s Ovi Store reaches 5 million downloads per day

Sybil82 | 17/04/2011, 07:14

I am a big fan of Nokia and I also download from OVI. However, I think there's still plenty of room from improvement. I can't even upgrade my Angry Birds to paid version.

OVI store reviews

ashraf fawzy | 19/04/2011, 09:47

OVI store really gives a great tools to help developers to publish their apps , But ...

The most requested question from publishers on OVI in Forum Nokia is : -

We need to be able to answer or make a comment on our consumers questions... in other words, Sometimes we get a bad review from a customer because something wrong on his device - He hacked his device as an example - and the future consumers read this review and they make up their minds not to download our application.

I hope Nokia gives an attention to this issue, so publishers can have the ability to save their good hard work not to be wasted.

Best Regards
MrAlshahawy

You must login to post comments. Login
 
Featured links
Develop
Distribution
Blogs
Community
Resources
Site Map
Terms & Conditions
Privacy Policy
Nokia Developer aims to help you create apps and publish them so you can connect with users around the world.

京ICP备05048969号  © Copyright Nokia 2013 All rights reserved