New Now: New opportunities, new phones announced at Nokia World

jasonblack | 26 October, 2011 15:01

The keynote by Nokia CEO Stephen Elop at Nokia World this morning did not disappoint: Six new phones were unveiled – including four Series 40 mobile phones, and the first of Nokia's two new Windows Phones, the Nokia Lumia 800 and Nokia Lumia 710.

There was a palpable sense of excitement in the completely packed ExCel Centre in London, and Elop’s delivery only furthered the excitement as he demonstrated the “New Now” Nokia devices.



"Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action,” said Elop. “We're driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones.” He added: “From the Nokia Lumia 800 to the Nokia Asha 201, we are bringing compelling new products to the market faster than ever before. I'm incredibly proud of these new devices - and the people of Nokia who have made this happen."

Nokia with Windows Phone

For developers this means that a new realm of opportunity is now upon us. With the new Windows Phone devices starting to hit shops this year and with a continual global roll-out over the next six months, we will see the opportunity for developers to reach this new exciting ecosystem continue to evolve and grow.

Near the end of his keynote, Elop brought us a live view of the factory in Salo, Finland ...

In the factory, the new Nokia Lumia 800 was being packed into boxes for shipping today to France, Germany, Italy, the Netherlands, Spain and the UK in November, with 31 leading operators and retailers who will provide unprecedented marketing support in those countries. Take a look at one of the commercials for the new campaign:

After all, as Elop said during his speech, Lumia means light, and signals a “new dawn” for Nokia calling them the “first real Windows Phones.”

Series 40

Mr. Elop also introduced four new mobile phones – under the brand “Asha” which is Hindi for ‘hope’ – feature stylish design, a rich social experience and location-aware technology. The Nokia Asha 300, Nokia Asha 303, Nokia Asha 200 and Nokia Asha 201 blur the line between smartphones and feature phones, offering QWERTY and touch screen experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and world-class applications from the Nokia Store.  

These phones clearly demonstrate the opportunity for developers, just as the Nokia Store serves as a fantastic distribution platform for mobile apps. Elop stated that Nokia Store now has more than 10 million downloads per day, and there are 175 developers who have each exceeded 1 million downloads from the Store, too.

More information about all of the new Nokia phones announced this morning at Nokia World is also available:

 

To get started building apps for these amazing new devices, check out the device specifications pages.

 


RSSComments

Request for Nokia Lumia 800

vertyogo | 29/10/2011, 03:21

On what program I can get Nokia Lumia 800?
My applications and projects:

http://store.ovi.com/publisher/vertyogo/
http://www.ideasproject.com/ideas/13264
http://maemos.ru/forum/index.php?showtopic=3030
http://www.mobile-review.com/cgi-bin/div_AcerIconiaSmart.pl

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