Series 40 adds four Nokia phones for today's connected consumer

jasonblack | 26 October, 2011 13:45

We were thrilled to see four new Nokia Series 40 phones announced this morning at Nokia World. They are the Nokia 200 Asha, Nokia Asha 201, Nokia Asha 300, and Nokia Asha 303. All four are based on the Series 40 developer platform and the two primary development environments (Java and Web Apps); and these phones are truly app-ready, like the entire Series 40 platform.  

Here are the highlights:

Nokia Asha 200 and Nokia Asha 201: These fun, colourful, and affordable phones are packed with entertainment features, easy access to social media and email, a 240 x 320 display, QWERTY keypad, 2 megapixel camera, FM radio with recording, Flash Lite 3.0, the Nokia Browser, and a memory card storage of up to 32 GB. The Nokia 200 adds Easy-Swap Dual SIM support. Both the Nokia Asha 200 and Nokia Asha 201 are expected to retail for 60 euros.

Nokia Asha 300: This compact phone features Nokia’s Touch and Type user interface, which lets consumers use both a keypad and a touchscreen, as well as great features for social networking, messaging, and gaming. Users have fast access to messaging, email and instant messaging from the home screen and can swipe to access apps, music or games from the Nokia Store.  We saw today during the morning keynote presentation that the Nokia Asha 300 also arrives preloaded with the popular Angry Birds game. The phone includes a QWERTY keypad; 240 x 320 touchscreen display; fast 1 GHz processor; 5-megapixel Full-Focus camera; Flash Lite 3.0; and memory card storage of up to 32 GB. Wi-Fi connectivity means consumers stay connected to their chats, social networks, email, and more. It will retail for 85 euros.

Nokia 303: This slim and stylish phone features Nokia’s Touch and Type user interface, which combines a full QWERTY keypad with a 2.6-inch capacitive touchscreen; a 240 x 320 display; 3.2-megapixel Full-Focus camera; fast 1 GHz processor; social networking integration; Flash Lite 3.0; and memory card storage of up to 32 GB. One-touch access to social networks, email, instant messaging, and the internet lets consumers easily stay in touch. The Nokia 303 is also the first Series 40 phone that lets consumers play Angry Birds and other fun and exciting applications. The Nokia 303 is expected to retail for 115 euros.

It is worth noting that around 30 per cent of Nokia Store downloads come from users of Series 40 phones today. If you are developing apps for Series 40 phones today – or if you are thinking about starting – the addition of these new phones to Nokia’s line-up should convince you that there is a real opportunity when it comes to developing mobile apps for this platform.

Strategy Analytics says 90 per cent of mobile phone users want apps – and now we have devices that can truly deliver on those aspirations.

We have seen massive spikes in downloads driven by the great apps, great store UX, and removal of barriers to the use of Nokia Store. Series 40 owners are using apps and downloading premium content like games – we know that developers can generate revenues from this platform. Now is the time to take advantage of this opportunity and get started developing new content for Series 40.

Check out the device specifications for more information – and inspiration!


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