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A local perspective: Looking locally to find the biggest business opportunities
jasonblack | 27 October, 2011 16:45
"I am delighted to announce that with the launch of the Nokia Asha Series 40 phone, and a range of future Series 40 devices, we will be offering in-app purchasing from today," said Marco Argenti, SVP of Developer Engagement and Marketplace during his presentation at Nokia World today.
And with these words, we introduced what is possibly one of the most important business opportunities to developers targeting some of the world’s largest countries.
Series 40 is widely used around the world on 675 million device today. Series 40 brings robust mobile computing possibilities to a lower price points, making it especially well-suited for reaching countries such as Brazil, China, Russia, India and others.
By introducing in-app purchasing to Series 40, we are opening new revenue opportunities for developers looking for business models that differ from the more traditional app-purchase model.
“Using just a few simple APIs, our in-app functionality makes it even easier for you to sell content to consumers through initiatives such as buying new levels in games.”
Next you need to get local – and reach the right consumers in more than 190 countries worldwide – since this is where you will find the biggest business opportunities.
Marco noted that, “we work with you to understand your business, and the consumers you want to target. We’ll then help you identify the right countries and segments to go after, and guide you the right tools to monetize that opportunity.”
We are able to provide hyper-local consumer insights so you can better target your apps. As Marco pointed out, our teams offer technical training and support, including developer devices for you to use during the development process and while testing your app prior to publication. And, once your app is published, we are in a position to help drive your local marketing, too.
Looking at other monetization opportunities, Marco noted that we have operator billing in place with 131 operators across 46 countries to date. This is significant because it results in more than a 2.5X increase in conversion, completion ratio and total purchases after the introduction of operator billing. And to help you truly monetize your content, we offer in-app advertising, plus micropayments and subscription-based models, too.
Twist Mobile realizes success with Nokia's help
By way of example, Virat Khutal, CEO of India’s Twist Mobile joined Marco on stage to talk about their successes working with Nokia. The company recently surpassed 15 million downloads across Nokia Store with their fantastic imaging app developed for our Symbian and Series 40 devices, and being quick to recognize their next big business opportunity, they have now developed their app for Windows Phone, too.
Starting with only eight people in the company, Twist Mobile has grown to 35 people “because of the continued success that we’re getting with Nokia’s help,” said Virat. They began by developing with Java for Series 40, and publishing apps through various retail mechanisms via a paid-for download business model – which proved relatively successful. “It was only when we decided to engage with Nokia that we began to see real change,” Virat noted.
They worked with Nokia’s team in Mumbai to switch to a free, in-app advertising download-based business model. The Nokia team helped Twist Mobile to optimize their marketing efforts and highlight their apps in Nokia Store, improving visibility. The result? According to Virat, they “have seen a 20X increase in downloads since first starting, and this has significantly improved our bottom line!”
What’s next for Twitst Mobile? “We truly believe that Nokia with Windows Phone is the next big opportunity for us,” said Virat. “It is our platform of choice.”
“The combination of Microsoft’s great platform, Nokia’s great products and their global reach, gives us the absolute confidence that this next business opportunity will be successful, as it’s the best fit for our apps and our customers as we see them.”
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