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These new apps prove you can be both beautiful and smart
jasonblack | 27 October, 2011 16:15
What do EA Interactive, ESPN, and the good people of Sesame St. all have in common? All three have developed fantastic, stand-out apps and content across our platform portfolio, and all three of these long-standing partners dropped by during Marco Argenti’s keynote presentation at Nokia World today to share some of their success stories, as well as give us a sneak peak at their latest innovations for Windows Phone.
First up was Russell Wolff, Executive Vice President & Managing Director of ESPN International, who noted that ESPN is all about serving sports fans, and “we bring them together – across screens – including mobile phone.” He shared with us the forthcoming ESPN Hub, which has a truly distinct interface for Nokia’s new Windows Phones, and will come preloaded on millions of phones around the world. “The platform will deliver intelligently localized content to fans,” said Barry.
The app gives fans the chance to personalize and customize their use of the app, which is key to this experience – including multiple language support. The app is expected to launch – and will have multiple language support – in early 2012.
Next we heard from Barry Cottle, Executive Vice President and GM for EA Interactive, who are on a mission to deliver “games that consumers love – anywhere, anytime, and on any platform they want to play.” Barry announced a very cool new partnership that will entertain millions of Nokia customers worldwide and “allow us to stretch the Windows Phone operating system through some of the world’s most beloved games.”
Barry told us that this program has great elements for Nokia phone users everywhere – and for serious gamers, this was like a dream come true:
“First, we’re going to deliver 40 free games on multiple Nokia Series 40 handsets,” Barry told the crowd.
Next, they are going to bring 20 of the world’s best games to Windows Phone for Nokia. “This time, we’ll be designing our games for an awe-inspiring experience on Windows Phone for Nokia,” he said, noting that they plan to publish 10 games from EA as well as games from Chillingo, their indie publishing arm. There will also be seven games from the Hasbro line-up for Nokia users worldwide.
“That’s the best games for free plus exclusive content for Nokia users. It’s a big win for Nokia’s consumers worldwide,” Barry said.
And then things took a turn for the fuzzy, as we heard from Murray, a Muppet, who had a quick chat with Marco via video about how to teach the world using a phone.
While Murray wasn’t entirely sure on the specifics, he did send along his boss, Terry Fitzpatrick, Senior Vice President at Sesame Street to fill in the gaps.
Terry reminded us that Sesame Workshop has been working with Nokia since 2009, when they began with a research project to help children learn to read. The resulting “Read Along with Elmo!” project engages the child with the content, reinforces comprehension, and promotes interaction between parent and child in a read-along storybook – “all things that have been proven to improve a child’s ability to learn,” Terry said. “It deepens the educational experience for kids.”
And now, Sesame Workshop is continuing to work with both Nokia and Microsoft on five new Sesame Street apps that will be ready by early 2012. “The opportunities to combine Sesame Street, Nokia, and Microsoft have the potential to connect with kids in new and surprising ways that we’ve only just begun to consider,” said Terry. Imagine the possibilities!
Three great partners – all bringing great apps to Nokia phones – demonstrate the potential to deliver amazing things from publishers to consumers all over the world.
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