Better together: Nokia and Microsoft detail working together to strengthen Windows Phone ecosystem

jasonblack | 27 October, 2011 16:55

How much are Microsoft and Nokia investing? What about devices for developers? What are the opportunities? How will we make sure your apps are getting into the eager hands of users in the market?

At Nokia World today, Reggie Hutcherson, Director of Windows Phone Developer Experience for Nokia, and Brandon Watson, Senior Director of Windows Phone at Microsoft, shared the stage to answer some of your questions now that the first fruits of our partnership have begun to ripen.

To reinforce our joint message, our two speakers detailed the joint investment that we are making together to help you adopt Windows Phone and to ensure you are successful with your Windows Phone endeavors. As part of their presentation they revealed details around a massive new device seeding program where we expect to see 25,000 Nokia devices running Windows Phone getting into the hands of developers around the world!

25,000 seeding devices

“We want to hear what you want to develop – we will be giving these new Windows Phones to committed developers all over the planet,” said Brandon.  

The tools

Microsoft has long been a market leader and innovator for software development tools, and, as Brandon noted, “We wanted to ensure that developers for the Windows Phone platform had access to our decades of experience in building great tools.”

And with the Windows Phone SDK, which includes Visual Studio Express for Windows Phone and Expression Blend 4 for Windows Phone, we have seen much of this great experience converge into a truly fantastic tool for creating mobile apps.

Since releasing these tools, they have had more than 2.5 million downloads, and since announcing the availability of Mango, the rate of tools downloads went up 2X. These tools are already available in nine languages, and as Brandon pointed out, they are, and will always be free for you to use.

The opportunity

Reggie reminded us that the developer community now has a “unique opportunity to participate in defining the shape of the market and ecosystem,” and that we will all benefit from first-mover advantage as we look to ways to innovate and monetize our content. This will all be aided by the large, global install base combined with local relevance and local marketing to support the discovery of the best content for consumers in the Windows Phone Marketplace.

Brandon reinforced these points by noting that Microsoft is investing in ways to ensure that the apps you submit will be found by consumers, in the right place at the right time.

Commitment to your success

To help ensure that you are ready to make the most of these opportunities, an extensive program for training is in place, including a joint calendar of events and activities between now and the middle of next summer.

One element is the Nokia Roadshow, which has already been in six cities and visits to nine more cities are planned. Nokia is planning an additional 150 events, as well as university engagements to train the next generation of mobile developers are also in the works. In addition, several new mobile development competitions (including cloud-based development and spectator competitions) are going to be launched in the near future.

“We are working very hard with our Developer & Platform Evangelism team to get developers trained,” said Brandon. Microsoft expects to have just over 1,000 related developer events during the 12 months ending June 2012, and these events are both in person and streamed, and will reach all major geographies.

They are also investing in a broad range of video-based training that you will be able to use, including:

  • 10 hours of content for the absolute beginner
  • 14 hours of developer sessions for the intermediate developer
  • 7 hours of advanced content delivered during the Build Conference

They are also working with their field offices to localize this training, as needed. And as Brandon pointed out, they are working to ensure that all developers have a point of contact in the countries in which we support application intake for publishing, including 68 mobile champs in 38 countries.

Join Us

Nokia and Microsoft are working hard and investing heavily to ensure our new ecosystem provides developers with the tools, the opportunities and the support needed to ensure everyone thrives and that our users benefit from all the excitement around Windows Phone and Nokia. We invite you to join us.

 

Business Opportunities/Services , Event , Windows Phone | Next | Previous | Comments (11) | Trackbacks (0)

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Great!

iMarck90 | 27/10/2011, 17:30

Simple is GREAT!!

Nokia is Nokia

ciccioska | 28/10/2011, 00:19

Nokia is always careful to its developers

25000

amir18 | 28/10/2011, 16:37

Great idea, I hope to have the phone soon.
Nokia always with great devices, and now with Microsoft.

Developer Windows Phone

peterdeary | 28/10/2011, 17:59

I was just wondering what a developer has to do to receive such a gift! It sure is an excellent idea and proberbly one of the first. Developing for different phone platforms is mighty expensive, so any help manufactures can offer must be a good thing.

For Symbian Developers ?

bhairavpardiwala | 28/10/2011, 20:07

Is this phone gonna be given to all ovi store symbian Qt developers or all Developers in genral ?

for every developer?

cemter | 29/10/2011, 04:10

for every developer are registered at Nokia Developer?

How to do???

Libra.Thinker | 29/10/2011, 05:58

I think for every developer are registered at Nokia Developer and Windows Phone App Hub and subscribe newsletter on Nokia World,and registered before this message, The real developer to pay close attention to Nokia!

Registering what...

Hobe | 29/10/2011, 20:40

What registration is needed? Registering for developer.nokia.com or for launchpad?

Jailbreak it!

xpmobile | 02/11/2011, 10:25

If MS/Nokia can send us one Lumina 800, We will create the Jailbreak it to allow more user to have the feel of the full function and power of this phone!
xpmobile@yahoo.com.sg

Registration

kenny1968 | 05/11/2011, 21:49

Which one is necessary, developer.nokia.com or for launchpad?

http:// unsecuredloansource.com

Re: Better together: Nokia and Microsoft detail working together to strengthen Windows Phone ecosystem

virtualtears | 21/12/2011, 23:51

That's awesome, would be nice to get it before Christmas ;)

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