Get revenue; get promoted with Inneractive ad-exchange SDK

kevinSharp | 09 November, 2011 18:33

Online advertising is growing substantially compared to traditional forms of advertising. Nokia and Inneractive have teamed up to help developers capture their share of the opportunity. Many Nokia developers using Inneractive in-app advertising solution have generated substantial revenue with their free apps from Nokia Store.

For example, Indian publisher Migital is generating about $50,000 a month in advertising revenue serving many J2ME and Qt applications via the Nokia Store. Many studies show that online campaigns now demand more of the average company's ad budget than ever before, often at the expense of traditional advertising channels such as television and print.

As online keeps growing, advertisers are looking to the next frontier, the mobile space, in their quest to match users with marketing messages, in particular with In-App Advertising. Revenue is typically paid to the developer based on:

  • Impressions – the number of times the ad was displayed by your app
  • Total clicks or click throughs – clicks from ads served by your app
  • Click through rate (CTR) – the percentage of clicks from the total number of times your app displayed the ad

In the mobile ad market, advertisers rarely work directly with developers; most developers can't offer on their own the millions of impressions per month required to make an efficient ad buy, and they don't have a sales force with the skills and contacts to make the sale. That's where ad networks come in.

Developers creating apps for Nokia can now partner with a number of leading providers of in-app ad solutions to create a revenue stream that lasts long after the initial download.

Here's a typical arrangement:

Get started

 

Get promoted

Nokia and Inneractive have teamed up to help developers new to the in-app ad revenue model. Nokia will provide special promotional support to 10 new developers / publishers submitting ad-supported apps to Nokia Store, winning a whole full week promotion on the Nokia Store spotlight in appropriate markets.

For your chance at these promotional opportunities:

  • For your chance at these promotional opportunities download the Inneractive SDK (compatible with Qt, Symbian, and J2ME) now!
  • Submit your new app to Nokia Store using your unique ID from the inneractive ad-exchange SDK.
  • The first 10 publishers with new apps in Nokia Store will receive the promotional boost. (Publishers are of course encouraged to submit more than one new app, but only one promotional slot per publisher will be awarded.)

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How to download the Inneractive SDK

bannaje | 09/11/2011, 19:59

Hi!
I'm trying to download the Inneractive SDK but it is asking Domain\user name and password. So how can I download this.
Thanks

Fixed link

kevinSharp | 09/11/2011, 23:01

@bannaje: sorry for the bad link, thank you for letting us know.

It's fixed now, and should be http://console.inner-active.com/iamp/publisher/register?ref_id=nokiaWorld2011_promo

Good luck on your new app!

Promotion

cadlg | 16/11/2011, 00:19

1) Is there something special we need to do in order to be considered for the promotional opportunity, besides submitting the new app to the store ?

2) Are the 10 spots already filled ?

Promotion

cadlg | 22/11/2011, 20:04

Unfortunately, no one (at Nokia or Inneractive) seems to know about this, and no one seems to be reviewing comments on this post any more.

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