New revenue models for your Series 40 apps

davidjstone | 22 February, 2012 19:03

Mobile application revenue models are evolving. Setting a purchase price and obtaining revenue at the point of download once dominated the split of revenue earned by mobile app developers, but recently the “Try & Buy” and freemium models have become a major source of revenue for developers all over the world. 

Recently we announced the availability of in-app purchase functionality for selected Nokia Series 40 phones starting with the Nokia Asha 303. The addition of in-app purchase to your app enables various business models such as Try & Buy, and selling add-on content, services and virtual goods to your consumers, all within the app. 

If you haven’t tried it before, getting started with in-app purchasing for Series 40 is easy. The best place to start is the in-app purchase (IAP) capability contained in the recently launched Nokia SDK 1.1 for Java .Take a look for yourself, and determine whether converting your existing apps to support IAP supports your business needs. At the same time, consider whether IAP could be the right revenue model for your next app.

Adding in-app purchasing creates new opportunities for those of you who have published or are planning to publish premium (paid) content in Nokia Store. By converting your existing premium content to a freemium / Try & Buy version, you may see your app get a kick-start when it comes to downloads and popularity in Nokia Store. 

In addition to in-app purchasing, in-app advertising (IAA) also demonstrated great success during 2011, particularly in some of Nokia’s high-volume download markets such as India, China and Mexico. According to Informa, revenues from IAA are predicted to continue to grow, with their research showing that mobile ad revenues are expected to hit $24 billion by 2015 – highlighting that IAA could be a good alternative business model or complementary source of revenue for you to consider. 

More information about business models and commercialising your apps is available here on Nokia Developer, as well as on the pages listing Nokia recommended partners for in-app advertising.


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S40 Webapp Support?

simonB | 23/02/2012, 01:00

Hi Guys,

Please add support for inapp purchase for S40 Webapp.

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