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Video diary of Mobile World Congress developer day
davidjstone | 13 March, 2012 19:42
The 300 developers at the event saw just how dedicated Nokia is to this goal, and to every single developer targeting Nokia. Our team was there, capturing video from the day. The videos are now live - lots of them - so please note the following VLBPA (very long blog post alert).
Marco Argenti's keynote opened the day. Here it is in full.
Having our developer event on day one of Mobile World Congress was good timing. The event was buzzing with chatter about the morning's Nokia press conference, and the six devices we had just launched.
Our Nokia Developer Day venue was a sea of people. The event capacity was 300, and even before the conference began we had more people than we could ever accommodate express interest in attending. These videos are our way of bringing the event to everyone that wasn't able to join us in the room.
The keynote touched on some exciting new data points about the growing Nokia opportunity:
- There are now 13 million downloads per day at Nokia Store. One year ago the total was 3 million per day
- We are now selling Nokia Lumia in 31 markets, and adding 23 more, including China
- The number of WIndows Phone apps published per day is up 300% year on year
- More than a third of Nokia Store downloads now come from Series 40 customers, up 250% on last year
- Qt tools were downloaded over 2 million times last year, up from around 1.6 million in 2010
The opportunity presented to the room was distilled down to the following - Nokia has four core pieces of value for you, the developer -
- Great new products and expanding markets
- Truly differentiated app experiences for consumers in all corners of the world
- Revenue tools for you to monetize your apps
- Local support - because local is central to everything Nokia does.
Here they are:
Monetization panel
Nokia Lumia momentum and Nokia's range of tools for monetizing apps on every platform was the theme of the monetization panel held on the day. Todd Brix from Microsoft was among panelists discussing the try & buy business model and its dramatic effect on Windows Phone app download and revenue.
The insights here weren't lost on the Series 40 developers in the room - all three new Nokia Asha devices launched at MWC are compatible with in-app purchasing (and therefore try & buy).
Offer Yehudai from inneractive provided some particularly interesting statistics on in-app advertising on Series 40 and other Nokia platforms. They expect the money they share with Nokia developers via ad revenue split to grow very strongly in 2012.
A great example of developers taking advantage of these opportunities is the team at Twist Mobile. They star in the following video, which was shown to the audience at Nokia Developer Day.
Partner announcements at Mobile World Congress
As well announcing six new devices, Mobile World Congress was also the scene of some announcements about new relationships with globally recognised companies and brands.
Nokia Lumia's arrival and Nokia's growing momentum is attracting the world's best brands to deliver great experiences with us, and opportunities for you to work with them.
Partners announced on the day included voddler, Red Bull, Kraft and Michelin. Here is what they had to say.
Create for Millions winners
The day culminated with the announcement of our Create for Millions contest winners.
These developers created outstanding Series 40 apps that are delighting and inspiring users all over the world. Some of them managed to deliver their app by themselves, and all were passionate about encouraging other developers to look at the Series 40 opportunity around them.
The winners' success brought home the message about Nokia's local capabilities. Nokia has developer programs in your part of the world.
From there we aim to work with you to help you scale your app beyond local to take advantage of Nokia's wide reach.
Videos of our proud Create for Millions winners are below.
Still reading? The Mobile World Congress developer day and the entire event was a tremendous success, and it was also great fun. Your opportunity to work with us and succeed with us is growing - we hope to see you at the next event we are at.
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