The App-Promo app is designed with developers in mind

jasonblack | 19 July, 2011 17:25

As the app marketplace continues to grow, consumers are finding it increasingly challenging to find apps for their mobile phone. This makes discovery a major obstacle for developers and app owners.  

Perhaps not surprisingly, the challenge of discovery has brought the rise of marketing & PR firms dedicated to increasing visibility and awareness of mobile apps. As a leading app marketing & PR firm, App-Promo is one of the firms that truly understand this challenge, and they are working with a variety of clients to bring them success with their mobile products.  

App-Promo works with app developers and owners to devise a marketing strategy specifically designed to meet their objectives, whether it be to increase downloads, create brand awareness, or drive activity. App-Promo has seen significant results from their efforts with clients across mobile platforms

In order to provide their expertise on a wider scale -- and to show their commitment to the mobile space -- App-Promo recently launched a Qt-based application crafted to equip the development community with the tools, tips and information they need to market, distribute and promote their applications.

“The goal of the application is to provide the developer community with immediate how-to’s that they can apply right away to start seeing results” says Gary Yentin, CEO & Founder of App-Promo. “We guarantee that if you apply even a couple of tips from the app, you will start to see success.”

App-Promo chose to develop the App-Promo app using Qt because of Nokia’s expansive global development community. In addition, the support from Nokia on this project has been incredibly positive.

The content-based app features a variety of information from daily tips, to case studies to articles, all centered on  the subject of app marketing.

The app’s “Tips” section provides what they call “snackable” content – quick, easy, single-focused ideas that can be digested in a matter of minutes and applied immediately.

The 101 articles series found in the app covers the fundamental elements for all 10 core principles App-Promo insists any developer or product owner must consider in order to see success with their app. These principles touch on areas from pricing as a promotional vehicle to the use of social media.   

Apart from the wealth of information found in the article and tip content, the team at App-Promo wanted to highlight real-life examples of apps that have seen success in their Spotlight area. These cases studies are meant to inspire developers, and help illustrate what can happen when marketing theory is put into action.

In the spirit of the application, App-Promo is working with Nokia to offer "TIP TUESDAYS" which will be available from the Nokia Developer account on Twitter. Every Tuesday a new marketing tip will be tweeted to help spark ideas for the developer community and initiate both thinking and a conversation about app marketing.

The App-Promo app is available for download from Ovi Store at a promotional launch price of $6.99 (USD).

For more information about App-Promo and the services they provide, please visit their website.

Business Opportunities/Services , Qt , Distribute , Ovi | Permalink | Add comment | Trackbacks (0)

Featured links
Develop
Distribution
Blogs
Community
Resources
Site Map
Terms & Conditions
Privacy Policy
Nokia Developer aims to help you create apps and publish them so you can connect with users around the world.

京ICP备05048969号  © Copyright Nokia 2013 All rights reserved