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Nokia Store: Highest number of average downloads per app
pkrass | 20 September, 2011 19:38
Apps on Nokia Store had 2.5 times more downloads in the second quarter of 2011 than did apps on Apple’s App Store, according to research2guidance, a Berlin-based mobile research firm. In fact, the average Symbian app is downloaded from Nokia Store 160 per cent more times per day than is the average iOS app, the firm adds.
For developers and their content, this means it is easy to get noticed in Nokia Store, and to have your content seen by a global audience that is eager to download compelling mobile apps. It also confirms that Nokia’s promotional tools are working, driving downloads to more than 9 million a day.
In fact, as of this past August, over 200 developers had more than 1 million downloads of their Nokia Store content, and these developers represent more than 45 global markets. Among them, the most recent success case is QuickOffice. Its Quickoffice Premier 6, both free demo and paid versions, have been downloaded more than 2.3 million times in over 190 markets from Nokia Store. The free version of the app has also been made available on more than 60 Nokia phones as a preinstalled app for millions of consumers, and it can be used to upsell the app’s paid, premium version.
Nokia Store is also leading the way with operators. As of August, a total of 125 operators in 43 global markets supported integrated mobile billing for Nokia Store purchases. This made Nokia the world’s leading operator-billing network. Nokia’s extensive operator billing agreements make it easier for consumers to purchase apps and other Store content in countries where credit-card use is low. Operator billing also offers a unique monetization channel to developers working within Nokia’s mobile ecosystem.
Learn more about the findings from research2guidance.
For developers and their content, this means it is easy to get noticed in Nokia Store, and to have your content seen by a global audience that is eager to download compelling mobile apps. It also confirms that Nokia’s promotional tools are working, driving downloads to more than 9 million a day.
In fact, as of this past August, over 200 developers had more than 1 million downloads of their Nokia Store content, and these developers represent more than 45 global markets. Among them, the most recent success case is QuickOffice. Its Quickoffice Premier 6, both free demo and paid versions, have been downloaded more than 2.3 million times in over 190 markets from Nokia Store. The free version of the app has also been made available on more than 60 Nokia phones as a preinstalled app for millions of consumers, and it can be used to upsell the app’s paid, premium version.
Nokia Store is also leading the way with operators. As of August, a total of 125 operators in 43 global markets supported integrated mobile billing for Nokia Store purchases. This made Nokia the world’s leading operator-billing network. Nokia’s extensive operator billing agreements make it easier for consumers to purchase apps and other Store content in countries where credit-card use is low. Operator billing also offers a unique monetization channel to developers working within Nokia’s mobile ecosystem.
Learn more about the findings from research2guidance.
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