Winning apps from Hackathon 2011 bring great ideas to three Nokia platforms

jasonblack | 09 November, 2011 19:25

We featured the top-prize winner of the recent Hackathon competition that was held during Nokia World 2011 in London last month, but we wanted to make sure you had the full details from the contest, and got a preview of the other award-winning apps based on the best ideas submitted to IdeasProject that were developed in just 40 hours for use on Nokia phones.

This quick video gives you a taste of what the developers went through during the time in London:

As we noted following the Hackathon, the grand prize went to Visiarc, for their Windows Phone game called “Duudle”, a time-based, multiplayer game that can send push notifications to your opponents playing the game on other phones.

Visiarc at Hackathon 2011
Members of the Visiarc team hard at work.  

The other finalists in the contest were the Seattle-based Viafo, for their mobile app called “BloodSprint” which they developed for use on all three platforms (Windows Phone, Qt, and Series 40); and Tieto, who  submitted an innovative mobile-polling application for use on either Windows Phone or Qt-based devices called “Did You Like It” that can also use NFC. They were joined on stage at the finale of Nokia World by Australia’s Halfbrick, who developed a new first-person game for Nokia Windows Phone called “Ember”.

Halfbrick at Hackathon 2011
Member of Halfbrick team, concentrating! 

David O'Neill from Viafo told us that their second-place app which will facilitate blood donations by individuals, helping to connect them to institutions such as hospitals that need donors will be further polished for distribution on all three Nokia platforms, and then they plan to take it to other platforms, since a service such as this one “should be universal”.

It is also worth noting that there were top apps recognized for each of the three platforms:

  • The winning Series 40 Web App was produced by South Africa’s AppCraft called “Preschool Aid” – one member of the AppCraft team, Simon Botes, is the current Nokia Developer Champion of the Month, and their award-winning app has already been published to Nokia Store for distribution in South Africa.
  • The Qt winner was Futurice, who submitted an app called “mGrafitti”, a virtual, location-based graffiti creator. 
  • And for Windows Phone, the winning app was “Ember” by Halfbrick.

Futurice at Hackathon 2011
Team from Futurice working on their app with help of Nokia Developer UI expert.  

The winners of this year’s Hackathon will share more than 150,000 euros in cash and prizes - the winning app from Visiarc receives 50,000 euros.

Have a look at more images from Nokia World, with a special focus on the Hackathon, in our Flickr slideshow. 

Update (9 November 2011): Following the Hackathon at Nokia World 2011, developers were invited to a special Meetup in London to celebrate their hard work:

 

Business Opportunities/Services , Qt , Series 40 , Distribute , Games , NFC , Windows Phone , Web Apps , Nokia Store | Permalink | Comments (4) | Trackbacks (0)

Get revenue; get promoted with Inneractive ad-exchange SDK

kevinSharp | 09 November, 2011 18:33

Online advertising is growing substantially compared to traditional forms of advertising. Nokia and Inneractive have teamed up to help developers capture their share of the opportunity. Many Nokia developers using Inneractive in-app advertising solution have generated substantial revenue with their free apps from Nokia Store.

For example, Indian publisher Migital is generating about $50,000 a month in advertising revenue serving many J2ME and Qt applications via the Nokia Store. Many studies show that online campaigns now demand more of the average company's ad budget than ever before, often at the expense of traditional advertising channels such as television and print.

As online keeps growing, advertisers are looking to the next frontier, the mobile space, in their quest to match users with marketing messages, in particular with In-App Advertising. Revenue is typically paid to the developer based on:

  • Impressions – the number of times the ad was displayed by your app
  • Total clicks or click throughs – clicks from ads served by your app
  • Click through rate (CTR) – the percentage of clicks from the total number of times your app displayed the ad

In the mobile ad market, advertisers rarely work directly with developers; most developers can't offer on their own the millions of impressions per month required to make an efficient ad buy, and they don't have a sales force with the skills and contacts to make the sale. That's where ad networks come in.

Developers creating apps for Nokia can now partner with a number of leading providers of in-app ad solutions to create a revenue stream that lasts long after the initial download.

Here's a typical arrangement:

Get started

 

Get promoted

Nokia and Inneractive have teamed up to help developers new to the in-app ad revenue model. Nokia will provide special promotional support to 10 new developers / publishers submitting ad-supported apps to Nokia Store, winning a whole full week promotion on the Nokia Store spotlight in appropriate markets.

For your chance at these promotional opportunities:

  • For your chance at these promotional opportunities download the Inneractive SDK (compatible with Qt, Symbian, and J2ME) now!
  • Submit your new app to Nokia Store using your unique ID from the inneractive ad-exchange SDK.
  • The first 10 publishers with new apps in Nokia Store will receive the promotional boost. (Publishers are of course encouraged to submit more than one new app, but only one promotional slot per publisher will be awarded.)

Business Opportunities/Services | Permalink | Comments (4) | Trackbacks (0)

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