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Bringing in-app purchasing to your Qt apps
jasonblack | 20 March, 2012 20:20
The “try & buy” and freemium business models have become a major source of revenue for mobile app developers on multiple platforms. At our recent Nokia Developer day during Mobile World Congress, Windows Phone developers along with Todd Brix from Microsoft told us about the dramatic download and revenue increases that had occurred following the introduction of try & buy options.
Both freemium and try & buy are enabled by in-app purchasing (IAP) functionality, and you can now add these options to your Qt apps that are distributed through Nokia Store.
IAP gives your users a direct way to purchase content directly from within your app, using a few quick steps, creating a seamless user experience. And ultimately, this means more revenue for you and your company.
While the app you publish in Nokia Store may be free to download, IAP gives you the opportunity to make money after the download through the transactions (i.e., purchases) made within the app itself. If you are planning to publish, or if you have already published premium content to Nokia Store, you might consider converting that content to a freemium or try & buy version with IAP.
IAP can create repeat revenue through ongoing purchases of digital content from your app. For example, gamers could purchase multiple new levels or new items to enrich their experience of playing your game.
How is In-App Purchasing being used today?
Using the Qt SDK you can now offer in-app purchasing for a wide range of use cases and apps. Some of the ways we're seeing in-app purchase used effectively include:
- Offering a new level to unlock in a game
- Selling virtual goods or currency that can be used to enhance gameplay
- To buy a new guide in a maps-based application
- To offer subscription payments or donations to a charitable organization
- To upgrade to a premium version of an app (such as an advertising free version)
These types of transactions are easy to implement, and offer a great user experience – the user never leaves the app to complete the purchase. Additionally, your users can be confident in each transaction, as explicit purchase confirmation is required for each purchase.
Remember, with in-app purchases, there's money to be made!
When you add IAP to your Qt apps distributed through Nokia Store, you have the potential to reach all Symbian^3 and later devices giving you a very big potential customer base.
You can add in-app purchase functionality to a tremendous range of Nokia phones. In addition to IAP for Qt-powered smartphones, tools are available to include IAP in apps for new Series 40 mobile phones, including the Nokia Asha 303 (more information is available here).
The standard revenue share terms of Nokia Store remain the same when you use IAP. Additionally, standard price points and billing options – including operator billing – also remain the same when you choose to add IAP to your apps. You can use IAP in any of the 190+ markets where you can sell your apps in Nokia Store today.
Ready to begin?
What are you waiting for? We have the tools and technology you need to get started with IAP right away. Just download the Qt SDK 1.2 and get the IAP API from the repository. The IAP API for Qt can be used with apps for all Symbian^3 and later smartphones, so the install base – along with the revenue potential – is huge.
Start using IAP with your Qt app.
Business Opportunities/Services
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Avoiding common mistakes when creating app prototypes
pkrass | 20 March, 2012 17:53
Creating a prototype of your new app is a vital part of the development process, and we recently created two new videos to help you avoid common prototyping mistakes.
The first video shows you the basics of creating a simple prototype, outlining some easy methods for drawing your app idea, and taking it from pen-and-paper to software solutions including Adobe Illustrator, Balsamiq and Inkscape.
Creating icons for your prototype app can also be simplified if you use our Nokia Icon Toolkit. It features some ready-made icons you can use in your app, and templates for creating new Nokia icons. Combine this with Visual design stencils, and you can easily sketch how your app is going to look.
Our second video shows some common problems and mistakes you might encounter when using Qt Quick components to design Symbian apps.
Common pitfalls are also covered in our Symbian Design Guidelines library.
Design and User Experience
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