biNu: Offering the smartphone experience on any phone

OviPublisherSuccesses | 06 October, 2011 14:15

The Background:

Analysts at Gartner predict that by 2015, more people will access the Internet via feature phones rather than from their personal computers. So why are internet users still relying on the slow, clumsy and expensive browser-based connection of their feature phone to access all their favorite content?

 

Seeing this as both a problem and an opportunity, two serial internet entrepreneurs based in Australia decided to create a solution. In 2008, Gour Lentell and Dave Turner developed biNu, a software platform that enables mobile phones to access Internet applications and services with near instant response times—even on slow or congested networks. For developers, the biNu platform enables mobile Internet applications to be developed quickly and easily using existing development tools and methods. For consumers, the free mobile biNu platform provides quick and easy access to a world of biNu performance-optimized apps.  

 

If they are using biNu’s mobile platform, any of the five billion individuals across the globe with access to a mobile phone can now get immediate access to the economic, educational and social benefit of the Internet without owning a computer.

 

The biNu Mobile Application Platform:

biNu has key advantages that differentiate it from its competitors:

 

·      biNu uses the cloud – Full use of the cloud for application processing with minimal dependency on the processing capacity of a mobile phone means that even low-end mobile phones can benefit from biNu optimized performance.

·      biNu is optimized – The applications available on biNu’s platform are specifically optimized for each type of phone downloading content. The platform recognizes everything from screen size to memory capacity to deliver the fastest user experience as possible.

·      biNu is open – biNu’s open development platform means that apps are optimized quickly and easily, benefitting app providers and creating an ever-increasing pool of apps for biNu users.

·      biNu is simple – Developers do not need any knowledge of mobile device platforms such as Series 40, Android, or Blackberry to develop apps on the biNu platform since each type of software is provided by biNu.

 

biNu in Action:

Offering lightning-fast speed in any language, the biNu mobile platform gives users access to a range of web-based services including SMS and messaging, social applications like Facebook, Google and Bing search, Google Translate, Wikipedia, Wordnik English Dictionary, a wide range of news and blogs, weather, live sports scores, exchange rates, job listings, health, business, entertainment, technology, lifestyle and science channels.

   

Results

Since launching in December, 2010, the Nokia Store has helped drive 16 million biNu mobile app downloads, with over 1.6 million unique visitors per month from 180 countries. The biNu site has also experienced rapid traffic increases, with over 154 million page views per month and a growth rate of over 20 per cent month on month.

 

Leveraging Nokia’s global reach is a key factor in our success,” said Lentell, “helping us to develop products that allow mobile phones to access Internet services rapidly, efficiently and at very low cost. Nokia has helped us reach the millions of consumers who are craving access to mobile apps, regardless of their location, language or mobile handset device.”

 

Today, the biNu mobile platform delivers over 100 application services with new apps and improvements being added daily, recently announcing the release of version 3.2 of the biNu mobile platform for Series 40 (Java), Symbian (Java), Android,  and Blackberry, delivering a smartphone-like user interface and a blistering fast experience even on otherwise congested networks.

 

Developers continue to show their support proactively, stating that the biNu mobile platform is “reliable, affordable, and all in all the cheapest and fastest out there!”

 

For a complete overview of all biNu apps, visit the  Nokia Store:

http://store.ovi.com/publisher/biNu/

Want to distribute your applications globally to millions of people using Nokia Store worldwide?  Visit our Nokia Publish page to get started.

 

For more information about biNu:

www.binu.com


RSSComments

Hi

tedy4m | 12/12/2012, 10:13

I feel glad with this web site. i'm one of the users, so, thank you very much.

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