Spin and solve: Revolve, a Fluid Pixel success story

OviPublisherSuccesses | 09 November, 2011 23:46

 

Fluid Pixel was founded in 2007 and has remained on the front lines of innovation and app development, ever since releasing eight stimulating apps in the Nokia Store. One of the most popular Fluid Pixel games is Revolve, an addictive and mind-twisting puzzle game. Revolve is a classic game that uses simple controls to rotate a maze to get the ball to the hole. It has 70 challenging levels that put your logical thinking skills to the test, and Fluid Pixel is actively designing more levels to meet increasing customer requests.

Considering the fresh and talented competition in the mobile gaming market, the UK-based Fluid Pixel team, with a strong background in console game development, set forth to create a game that matched the capabilities of Nokia’s mobile phone technology, appealed to a wide audience and that didn’t rely on language, reactions, skill or knowledge. Anyone can download and play a game like Revolve, but it still takes time to master. The Fluid Pixel team knew it would be a challenge to increase visibility for Revolve but knew the growing popularity of the Nokia Store would put them squarely where they needed to be to get noticed: on a targeted number of devices with worldwide reach.

Results:

In just one month, Fluid Pixel created Revolve using Adobe Flash and AIR for mobile. The app is now available on Nokia Series 40 devices, as well as Nokia S60 3.x, 5.0 and Symbian^3 phones.

The release of Revolve on the Nokia platform was an ideal opportunity for Fluid Pixel to implement ad-supported games. “We chose innerActive as they were willing to work with us to get the Flash implementation of their system in place, as none of the other platforms had support for Flash at the time or were willing to work with us,” explained Stuart Varrall, Director of Fluid Pixel. “Due to the worldwide reach of the Nokia Store, we were able to gain a large number of users. We now get over 150,000 ad requests every day at a fill rate of about 85%.”

Fluid Pixel is the first company in North England to reach more than four million downloads from the Nokia Store and is now part of an elite club of eight other UK members of the Nokia Store to achieve a record amount of downloads worldwide. Current app downloads on Nokia Store are over five million.

“We are excited to reach this download milestone in such a short amount of time,” continued Varrall. “This motivates us to build on our momentum and, with the help of the Nokia Developer team, we plan to continue exploring new technology, business models and interesting content to keep up with the mobile industry’s fast pace.”

The company was also recognized with an Entrepreneur of the Year award in 2010; and Best New Business Award in 2009 in the North England region.

The Revolve app and others by Fluid Pixel are available to download for free in the Nokia Store.

       

 

Europe , Games , Monetization , BusinessSuccess , Series40 , NDSuccess , GeneralSuccess , CrossPlatform | Next | Previous | Comments (0) | Trackbacks (0)

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