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Personalize your smartphone with Nitrio
OviPublisherSuccesses | 22 December, 2011 19:56
Nitrio, a company focused on the design and development of mobile entertainment, was established in Malaysia in 2006. The team of five creates Java games, personalized themes, screensavers, wallpapers and video ringtones for Nokia phones. They also craft utility widget apps, web apps and Java games.
At an average app release rate of 10-30 apps per month, Nitrio has published more than 300 apps in the Nokia Store to date, reaching more than 190 countries and five million individual consumers. “We joined the Nokia Store at its inception and we’ve seen our download numbers steadily increase every day,” said Tan Chia Ling, Nitro CEO. “We’re also very excited about the new Asha family of Series 40 phones that Nokia introduced at Nokia World.”
The company is now focused on Series 40 development including Java games and web apps, and will also develop additional personalization contents such as theme, wallpaper, ringtone. Two of Nitrio’s most successful pieces of content to date are the Carbon Theme and Glass Apple Theme. The company recently submitted two Java games and one Series 40 web app to the “Create for Millions” contest. The apps included Sky Venture, Star Planet and Health Planner.
Carbon Theme
The Nitrio Carbon Theme fits seamlessly on a Nokia smartphone’s screen, and includes a free analog clock screensaver for compatible devices. Once installed, the theme will automatically work in a consumer’s language. Application features include:
● Downloaded as a Nokia theme
● Unique high quality wallpaper design
● Perfectly matched highlight, soft key and 3D buttons
● Bonus screensaver for compatible devices
Glass Apple Theme
Another elegant theme, Nitrio’s Glass Apple features 3D buttons designed to fit the smartphone screen. The application gives consumers the ability to personalize their phone with unique, high quality wallpaper, 3D style touch buttons and beautiful colors.
Nitrio App Design
The Nitrio team developed their Nokia apps using CarbideUI, Adobe Flash Lite Scalable Vector Graphics and Scalable Vector Graphics. Specifically, they used Adobe Flash Lite to create games, animated wallpaper and screensavers that are interactive and fun for consumers to use.
For Nitrio, the most challenging part of app development is the time consuming process for developing a new game or theme from scratch. It can also be complicated to adopt new technologies and work on new platforms. However, according to Tan Chia Ling, “The Nokia publishing tool is easy to use and helps us publish content to the Nokia Store very quickly. The company’s free Symbian content signing has also helped us reduce development costs across the board.”
Nitro’s apps are available globally on Nokia Series 40 mobile phones, Nokia S60 and Symbian^3 smartphones. Occasionally the company reviews older applications, adds new supported devices and updates their apps to reduce the price. Through those efforts, the company has seen the number of downloads steadily increase by hundreds per day.
“I really enjoy working with Nokia on graphics and design that change the look and feel of a consumer’s mobile phone,” concluded Tan Chia Ling.
APAC
, Series40
, NDSuccess
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