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IEC makes magic with Nokia devices
OviPublisherSuccesses | 29 December, 2011 17:55
Founded in 2001, Interactive Exchange Company (IEC) is a Singapore-based digital media company. In addition to creating original mobile apps and content, the company also owns the Dokuyi range of animated characters that are available in a variety of themes for use on Nokia phones. Through Nokia, IEC apps and content are distributed to nearly 200 countries worldwide.
“The support we’ve received from Nokia Publish has been outstanding. Since crossing the one million download mark, we’re even more committed to continuing our relationship with Nokia,” said Eleven Ho, Operations Director. “We always receive a prompt reply and support from the Nokia Developer team, and there’s a large amount of information and common solutions available on the Nokia Developer website, which we really appreciate.”
IEC develops Java apps for Nokia Series 40 and S60 phones with a team of 14 developers. Each app takes approximately 90 days to complete. Their top challenges include idea creation, graphical implementation and controlling the size of the application file. Despite those obstacles, the company is continuing to churn out more content in the games category and also extending their Dokuyi brand.
With IEC’s Magician’s Deck app, Nokia users can turn their phone into an instant deck of cards that performs magic. The game is intuitive, quick to learn, and easy to master. Using motion sensing and accelerometer technology, IEC developed the app to turn users into instant magicians. The realistic app is pure entertainment for family and friends.
Magician’s Deck is available in five languages (English, French, Spanish, Simple Chinese and Traditional Chinese) on S60 3.X, S60 5.X, and Series 40 phones. The app is paid in some locations and free in others based on cultural preference.
A look ahead
Looking ahead to 2012, IEC has an aggressive plan to convert all of their 70+ apps to the Windows Phone platform. Currently, Magician Deck and several other applications are published in the Windows Phone Marketplace. In addition to Windows Phone, the company plans to explore Qt development.
Other priorities for 2012 include extending the Dokuyi brand and implementing in-app advertising and billing. Based on overwhelmingly positive fan feedback, IEC plans to continue producing Dokuyi themes and will also add a few installments of games – both fun and educational – using the same characters in an effort to extend the company’s educational brand. IEC will also aggressively move toward ad-supported games and adding social, in-app billing elements. All the games that are currently in development are candidates for adding in-app billing functionality.
“As a Nokia developer, we fully support their Windows Phone and Qt plans as we head into 2012,” commented Ho.
Series 40
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