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Now playing: Soundtracker Radio, a multi-platform Nokia success story
OviPublisherSuccesses | 16 February, 2012 20:01
How do you develop the ultimate music app? We talked with the team at Soundtracker to find out.
Soundtracker Radio makes it easy to discover and play music in real-time with your friends and neighbors. With 12 million tracks available, users can create and discover unique personal radio stations, and play them in real-time with friends via Facebook, Twitter as well as with anybody nearby directly from a Nokia phone.
The free Soundtracker Radio app was developed in 16 weeks using various technologies including GPS, cell ID, Nokia Maps API, and in-app advertising for use on Nokia devices. “With the higher usage of Soundtracker by Nokia users we have experienced growth in ad revenues,” explained Daniele Calabrese, founder and CEO. “We also expect to see an increase in effective CPMs over the course of the year.”
The Soundtracker service is available in 10 languages worldwide including: Italian, French, German, Spanish, Portuguese, English, Chinese, Japanese, Korean and Russian, with support for 10 additional languages currently in the works.
Soundtracker on Nokia Series 40 phones
Soundtracker is available for all of Nokia’s phone types, including Series 40, Symbian (S60 and S^3), Nokia Lumia with Windows Phone and soon a Qt-based version will be available, too. In addition to the Nokia devices that support Soundtracker, the music service is also available on Android, iPhone and Bada, as well as in HTML5 on the web, Google TV and Samsung TV.
With stiff competition from other music services, the Soundtracker team knew they had to make a splash with the launch of their new music service. Soundtracker had a leg-up on the competition, giving consumers access to 12 million tracks, the largest catalog in the world for Internet radio and 10 times larger than its nearest competitor. By distributing their app in the Nokia Store, Soundtracker Radio was able to reach a massive global audience across 60 Nokia phones, ranging from Series 40, S60 5th Edition, and S^3, as well as the latest Symbian Anna and Symbian Belle-based phones, and reached a milestone of 700,000 downloads in just five months.
Using Soundtracker on Windows Phone, an individual can buy concert tickets for artists in their music library by using in-app billing via PayPal. Soundtracker expects to enable operator billing with Nokia later this year. Also, in partnership with musixmatch.com and songkick.com, users get song lyrics while listening to music and can also check messages from their friends and followers in the Soundtracker inbox. These features will soon be available in the next version of the Soundracker app for Nokia’s Symbian smartphones built using Qt.
To continue building momentum for the mobile app, Soundtracker participated in a Nokia Store global marketing campaign in early January that ran for one week and generated 140,000+ additional downloads, and they just wrapped up a second marketing campaign that garnered 95,000 new downloads. The results of these Nokia marketing activities and in-app advertising, in partnership with Inneractive, have been amazing. “We increased our user base three-fold in just four weeks, we increased user retention by 45%, and increased our revenues by 80%” said Calabrese. “With the level of access we have been given to develop for Nokia, including support from Nokia Beta Labs and Nokia Developer PRO, it has been a much easier experience than developing for other platforms where the only access is an online community of practice.”
Calabrese called the announcement of the Nokia-Microsoft partnership an “eye opener” and shared, “I was amazed by the fact that the two companies would work together, and I really wanted to be involved from day one.”
The Soundtracker team is in the process of developing a Qt-based version of their app that is scheduled to go live in Nokia Store by the end of Q1. With its unique multiple-platform availability, Soundtracker is giving consumers around the world a compelling music-sharing experience, setting Soundtracker Radio apart from the competition.
To learn more about Soundtracker, watch this Nokia Developer video with CEO Daniele Calabrese:
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candytata6 | 26/02/2012, 07:53
A good company, not only on good leadership, outstanding staff and a steady flow of creativity. Follow up the pace with the times, and never give up
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