FourBros Studio Scores Big Bucks with In-App Advertising

OviPublisherSuccesses | 03 May, 2012 17:07

Nokia’s Lumia 710, Lumia 800 and Lumia 900 phones have garnered a tremendous amount of buzz since their launch. Recognizing the opportunity to create addictive, interactive apps on the Windows Phone platform, FourBros Studio, with the help of Nokia, has turned their indie game into a lucrative business. [Read their blog here.]

In 2011, FourBros Studio created Taptitude. The free Windows Phone application is a collection of more than sixty games in which players test their skills to ultimately collect coveted star awards. With new games added every week, there’s an endless opportunity for capturing the attention of new consumers.  The app also features online leaderboards, weekly redeem riddles for the chance to win prizes and an integrated cross-game reward system where players earn coins in one game to buy upgrades in another.

The developers leveraged Windows Phone OS features such as Multitouch and Accelerometer input, social sharing and pinned tiles so that each game is pinned to the start screen of the app for easy access.

Taptitude uses an in-app advertising model, meaning FourBros collects revenue based on the number of daily impressions via the app. In just over a year, they’re nearing 100 million ad impressions – with the majority of momentum in the last few months.    

“We chose Windows Phone because we saw it as a platform that is poised for rapid growth,” said Brandon Furtwangler of FourBros. “We’re extremely excited to see Nokia embracing Windows Phone, and we’re already starting to see the impact of the Nokia/Microsoft partnership paying off.”

Submitting to Windows Phone Marketplace has also been a smooth process for FourBros. With the platform’s quick turn-around time for approval, the developers have been able to maintain updates every week to dozens of countries around the world. The App Hub portal has also proven to be beneficial by giving them access to all the ratings from players around the world, thus providing valuable feedback for continued improvements to the app.

With the launch of Nokia Lumia smartphones in the U.S. market, developers like FourBros Studio have seen a dramatic jump in downloads, impressions and revenue. Currently, there are over 300,000 Taptitude players; and FourBros has already earned $34,000 just in the month of April. Furthermore, FourBros note that Nokia Lumia 710, Lumia 800 and Lumia 900 are emerging as leading traffic drivers among a great selection of other Windows Phones.

The developers believe their success is attributed to their ability to evolve according the rapidly changing gaming landscape. “At FourBros Studio, we’ve adopted an evolving game model where we continuously delight our users with weekly updates, said Furtwangler. “This allows us to react to changes in the market and take advantage of new circumstances as they unfold, such as the launch of the Nokia Lumia 900.”


In the last two months, FourBros saw more than 50,000 unique players using Nokia devices, which represents a third of all their players during that time frame. FourBros’s preliminary analysis shows that Nokia provides them with access to a global user base. FourBros Studio receives an average of one million ad impressions and earns revenue of over $1,000 daily. “The rate of growth is staggering, and it just goes to show that the Windows Phone Platform is on the rise.”

 

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