First a congrats to the OVI Store team, who seem to be getting hammered on all sides by comparisons to Apple. People seem to forget that Apple has 1 (halfassed*) "smartphone" to support. After all Nokia really hasn't done this type of thing before (iTunes). The OVI store is a little shaky, but it'll keep getting better.
I like the clean look, very nice. I also like simple interface (before buying or downloading). I was surprised I could send the SMSs to my T-Mobile USA account. Not even Betavine could do that. Congrats. I also like that there aren't 99,900 pieces of shovelware and clones. I hope Nokia will keep OVI like this - more like XBLA instead of the iPhone app store.
However, there are two issues that as a developer keep us from being able to use OVI as our primary download point. I hope these can be addressed and soon:
1) No way to bring up a product directly with a URL (can't link to our products from our website.)
2) Approval process takes weeks. (If we release a launch date, we have no way to know it will be available.)
I have a couple of suggestions that would make OVI a more attractive primary download point for our software:
3) Some way to use an existing product as a template for a new product, or a way to upload something like a PAD file (or custom XML file) for new content items.
4) Videos as part of the product description. Even if it had to be hosted on an external RTSP server or YouTube.
5) A one-click download/buy button for those with an account and credit-card on file.
6) A way to link from one product to another specific product. We have many add-on plug-ins and it would be nice to include a link to the main program from the plug-ins' listings.
Three other suggestions:
Set a cookie to remember my phone choice between OVI Store visits.
Download reporting back up. I liked the by country reporting. This alone would make OVI the most valuable download point for us (if 1 & 2 above could be resolved).
Animated GIF support for the product pages.
I think the OVI Store is going to be a great thing for Nokia and developers.
*If you would like to rebut my iPhone statement, please use your unhacked iPhone to video yourself giving the rebuttal and MMS it to me.