Raising the profile of your app on Windows Phone Marketplace
This article provides tips and tricks to make it easier for users to discover an app on the marketplace.
With more than 105000 apps on Windows Phone Marketplace (windowsphoneapplist.com) in September 2012 it is already important to make your app easy to discover. No one will buy the "best app they never found"! This article provides suggestions for increasing your app's discoverability.
Application name matters
The marketplace search algorithm appears to give greater weight to to first word in the application name: e.g. a calculator application named "Calculator Powerhouse" would show up higher in search results than one named "Powerhouse Calculator".
This is useful for applications like converters, calculators, task managers, file browsers - it is not so useful for branded applications where the name can't reflect a specific function.
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