Raising the profile of your app on Windows Phone Marketplace

Comments

Hamishwillee - This is a useful tip

Hi ArchieCoder

I appreciate this is in draft, so you're not finished yet.

My first though was this was an excellent tip. The second what "what would convince people to read this", and "how would they find it".

I think that perhaps this is just one tip within a bigger article - which should have a title like "Making apps more discoverable in Windows Phone Marketplace" or "Raising the profile of your Market Place app". This tip would then be a heading "Application name matters"

Regards

Hamish

hamishwillee 05:39, 14 September 2012 (EEST)

ArchieCoder -

Hello,

Oh sorry, I completely forgot to remove the "Draft" mention. For now, this is the only tip that I have. Although, you're having a good point about how people will find the article.

ArchieCoder

ArchieCoder 20:56, 14 September 2012 (EEST)

Hamishwillee - Renamed

Hi ArchieCoder

OK, I renamed and changed as suggested. Yes it only has one tip - so I've put suggestion that others can extend it if they so choose :-) Are you OK with this?

Note that there wasn't a really good category for the article so I put it under Deployment and Nokia Store. If we get a few more WP articles I'll create a marketplace topic.

regards

Hamish

hamishwillee 08:14, 17 September 2012 (EEST)

ArchieCoder - Good idea

It is a good suggestion that people can add more tips!

ArchieCoder

ArchieCoder 11:50, 17 September 2012 (EEST)

Hamishwillee - Great.

I'll delete all these comments in a couple of days.

hamishwillee 04:56, 18 September 2012 (EEST)

Log in or Join to leave comments.

This article provides tips and tricks to make it easier for users to discover an app on the marketplace.

Article Metadata

---

Article

Created: ArchieCoder (13 Sep 2012)

Last edited: hamishwillee (23 Apr 2013)

Introduction

With more than 105000 apps on Windows Phone Marketplace (windowsphoneapplist.com) in September 2012 it is already important to make your app easy to discover. No one will buy the "best app they never found"! This article provides suggestions for increasing your app's discoverability.

Tip: At time of writing this article has a single tip for making apps more discoverable. Please add more!

Application name matters

The marketplace search algorithm appears to give greater weight to to first word in the application name: e.g. a calculator application named "Calculator Powerhouse" would show up higher in search results than one named "Powerhouse Calculator".

This is useful for applications like converters, calculators, task managers, file browsers - it is not so useful for branded applications where the name can't reflect a specific function.

Note: This tip is supported by anecdotal evidence. In 2011 Ultimate Poker Manager and Ultimate Poker Manager Free (ad funded) were released. As this was not as successful as less appealing apps with names like "Poker XXXX" a duplicate version called Poker Hands & Timer was released. The version with the new name appears higher in searches and consequently has over twice the download rate.

Your tip?

Got a tip? Add it here.