This simple, well-optimised site enables users to check-in, view timetables, check the status of their flight, and learn more about Finnair’s worldwide destinations. Users can also easily complete an online form to join the airline’s rewards and loyalty plan.

Visuals

• Branding is well integrated using high-contrast background colours and simple spot photography and illustrations.
• Well-optimised photographs further entice visitors to discover the destination content. Larger versions of key graphics such as maps can also be downloaded upon request.

Interaction

• Key content categories are featured on the home page.
• Primary navigation is easy to access on sub-pages through a select menu and horizontal list positioned at the top and bottom of each view.
• Forms are simple and well optimised for mobile text input.

Overall

• Real-time weather updates are provided with each destination guide.
• Users can share destination guide content with friends by email or using social networks such as Twitter and Facebook.