This simple well-optimised web site enables visitors to search for and browse a large collection of stock data and financial instruments.

Visuals

• The Financial Time’s distinctive colour scheme is in use throughout the site, making the brand instantly identifiable to visitors.
• Varied layouts complement content areas such as stock analysis, performance, and financial statements.
• Financial data is enhanced using lightweight, high-contrast charts and graphs. Tables are also used extensively to improve the information design.

Interaction

• Primary navigation consists of a vertical list positioned at the bottom of each page.
• Breadcrumbs provide an easy alternate form of navigation within each stock or financial instrument section.
• On the home page, expandable panels reveal key articles and content sections.

Overall

• Discreet prompts remind users of the site’s daily page view limit and prompt them to subscribe for full access privileges.
• Registered users can also store favourite articles and access details of their online or print subscription.