Tesco’s Grocery widget enables users to create shopping lists, search for and select products, and book a home delivery directly from their mobile phone.

Visuals

• User interface elements are colourful and high contrast.
• Colourful, well-optimised photographs are used to depict individual products and shopping categories.
• The application’s visual style is fun and well aligned with Tesco’s in-store and online branding.

Interaction

• A persistent navigation bar provides easy access to common views.
• Filters and page-to-page navigation are provided when viewing long products lists.
• Breadcrumbs enable quick wayfinding when drilling-down through multi-element categories.

Overall

• Clear instructions and feedback are provided to pair the widget with an existing Tesco account.
• An easily discoverable log-out option protects user privacy.