The mobile website for Ebay offers the browsing, bidding and buying features of the Ebay website in a compact, stripped down format. A strong, clear brand identity linked to a simplified interface facilitates easy service usage, allowing users to interact with the service while on the move.

Visuals

• The strong graphic identity translated into lightweight graphics assures users of consistent interaction with the Ebay brand, however graphics are minimised in order to enhance speed.
• Clear and simple layouts and link presentation facilitates rapid bidding.
• The main content is textual; efficient scaling of item photographs informs mobile users of the auction details without unnessessarily cumbersome downloading.

Interaction

• Essential item information is broken into tabbed browsing to provide complete information without unecessary scrolling.
• Personalised bidding information is consistently accessible within the mobile website navigation.
• Nonessential links are placed at the bottom of the page.

Overall

• The Ebay web experience is optimized for the small screen. Interactions are refined for the small screen, promoting ease of use. The users feel that they can reliably use Ebay even while on the move.