The V Festival application provides an in-depth guide to the popular Virgin series of summer festivals. The application contains travel, schedule, and venue information along with user-generated content from social services such as Twitter and Flickr.

Visuals

• The application contains a variety of layouts, reminiscent of the accompanying desktop service and well optimised to the task at hand.
• Branding is subtly implemented using simple background colours and lightweight, well-chosen graphics.
• A memorable collection of icons and graphical elements are used throughout the application and follow the patterns established within the desktop site.

Interaction

• A persistent tabbed navigation cluster at the top of each view provides access to the application’s top-level categories. A secondary set of tabs and a series of expanding panels further subdivide the content.
• A back button provides further navigation within lower level views.
• Links are also provided to external content on the web.

Overall

• The application is fun, colourful and well aligned to the V Festival desktop web presence.
• A second release is planned to incorporate mapping, festival weather forecasts and additional promotional content.