This simple and engaging application provides access to exclusive sports and cultural entertainment videos from around the world. Users can view videos using the app’s custom video player, tag their favourites, and easily forward a link to their friends.

Visuals

• The application’s visual style and colour choices are well aligned with the companion Red Bull TV website.
• Branding is well integrated using high-contrast colours and background graphics.
• Varied layouts and strong information design complement key content areas such as video listings, the video preview pages, and the video player itself.

Interaction

• Key content categories are featured on the home page with primary navigation also available in a menu at the top of each view.
• A persistent back button is included on all sub-views.
• A preview is provided for each video, enabling users to learn about the content, find out how long the video will be, adjust volume ahead of time, and decide when they wish to begin the download.

Overall

• To avoid unexpected data charges, the application enables users to specify that videos should only be downloaded when a wifi connection is available.