The Disney site provides a mobile-optimised snapshot of the company’s vast portfolio of characters, brands and entertainment properties.

Visuals

• The visual design is bright, colourful yet does not overpower the content.
• Lightweight, well-optimised graphics are used extensively to carry the brand message and enhance the experience.
• The resulting content is visually rich and relevant to the target audience.

Interaction

• The site is easy to navigate using a familiar drill-down and vertical list approach.
• Many sections feature bespoke layouts designed to best present the visuals and information at hand.

Overall

• The Disney site effectively provides a wealth of content to a very demanding audience.
• The use of video is well integrated and provides an ideal enhancement to the primarily text-based content.