The Lovefilm application enables visitors to browse a large collection of games and films, tag their favourites, and place an order for home delivery.

Visuals

• User interface elements are colourful, high contrast and optimised for touch manipulation.
• The application’s visual style, colour choices, and iconography are well aligned with the overall Lovefilm brand.
• Bespoke layouts provide structure to key page-level content areas such as film ratings, and comments.

Interaction

• Content categories and key views such as Favourite and Search are easily accessible thanks to a persistent bottom menu.
• Common actions such as Back, Exit and Add (to favourites) are found at the top of each view.
• Short, subtle animations ease the transition from view to view.

Overall

• Applications settings enable users to customise their experience and control the amount of content downloaded, by permanently excluding unwanted media categories.