This colourful and well-optimised web site enables visitors to browse a large collection of Wired articles, reviews, and curated sub-sections.

Visuals

• Branding is well integrated using simple background colours, discreetly positioned graphical elements and lightweight, high-contrast graphics.
• Colourful, well-optimised photographs further entice visitors to discover the content.
• Bespoke layouts enhance key content elements such as captions, quotations and related links.

Interaction

• A persistent selection menu provides easy access to key areas of the web site. These menu options are also mirrored at the bottom of each page.
• Certain pages also contain sub-navigation in the form of a vertical list, positioned towards the bottom of the page.
• Content is rarely paginated however ‘back to top’ links are provided at regular intervals throughout articles.

Overall

• Advertising is well integrated and doesn’t detract from the content.