This remarkably versatile web site and widget work as a pair; enabling users to research nearby hotels, restaurants and activity destinations. On GPS enabled devices, the widget detects the user’s location then passes this information to the web site providing a truly customised user experience.

Visuals

• Branding is well integrated using high-contrast background colours and lightweight graphics.
• The application’s visual style, colour choices, and iconography are fun and well aligned with TripAdvisor’s desktop site.

Interaction

• Well-optimised forms and custom components such as calendar pickers provide a multitude of search and filtering options.
• To reduce text input, key data such as today’s date and the user’s location are pre-filled into related fields.
• Modal windows are used to highlight key tasks and menus.

Overall

• The TripAdvisor web site can also be used without the widget and works equally well on Nokia and major competitor devices. A discreet and dismissible alert prompts users who visit the web site to also download the widget.
• Options such as “Map”, “Call” and “Email” are immediately actionable and ideally suited to the mobile context.