What’s Cooking is a mobile-only service concept that facilitates social gatherings around food. Users update their profiles and food preferences, and can view those of others. The service emphasises fun and celebrates culinary curiosity through a distinctively designed mobile interface.

Visuals

• Large icons reinforced by supplementary text always inform the user as to what a particular option means.
• Bright colours and large graphic elements promote a sense of fun.

Interaction

• Wizard-based main flow guides users through a sequence of tasks.
• There is always a “back” and “menu” option available within the application (although they are not in line with platform style guides).
• Secondary functions are nested into the always accessible menu.

Overall

• The application introduces users to a completely new concept in a highly engaging manner.
• Purely mobile social networking.