Up until recently, developers developing for Series 40 typically had two business models to choose between when distribute
their apps – distributing them for free or monetizing them through paid downloads. While creating revenue through paid downloads
remains a compelling option for monetizing apps, Nokia is now expanding the options with two effective ways to monetize downloads.
The hybrid model of driving revenue after the download will play an increasingly large role for many developers in future, and Nokia is introducing solutions for In-App Advertising and In-App Purchasing such as the new Nokia Asha 303, the first Series 40 phone designed to support In-App Purchasing.
Virtual goods, In-App Advertising, and subscriptions combined with large operator billing footprint are at the forefront of these new models.
