The future of advertising is app-centric
Online advertising is growing substantially in comparison to traditional forms of advertising. Many studies show that online campaigns now demand more of the average company's ad budget than ever before, often at the expense of traditional advertising channels such as television and print.
As online advertising continues to grow, advertisers are looking to the next frontier in their quest to match marketing messages with consumers. As a result, advertisers are increasingly turning to in-app advertising on mobile phones.
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Monetizing after the download
In-app advertising achieves the same goal as in-app purchasing — to generate revenue from an app throughout its lifetime. In free-to-download apps, users often regard in-app advertising as an appropriate price to pay for a free app. Use of in-app advertising in paid downloads, however, needs to be considered with care, as users have an expectation that these apps will be ad-free.