Nokia Ad Exchange (NAX) is a mobile in-app advertising exchange. It brings together more than 120 ad networks worldwide.
The following features of NAX differentiate it from other in-app advertising platforms
Yes. Any developer who wants to monetise free content or apps, or who wants to run campaigns to reach more users for their apps, can use NAX. Registration is open to all developers in all countries.
Yes, NAX supports developers in most countries.
You can use NAX on all Nokia platforms, including Windows Phone, Series 40 / JavaME, and Symbian in addition to other, non Nokia platforms such as iOS, Android and BlackBerry.
Yes. NAX is a cross-platform solution which supports iOS, Android, and BlackBerry.
With NAX, ad requests coming from your app are offered to multiple ad networks. Only the best performing and most relevant ads are forwarded to your app. This generates much better performance than you would get from a single network. Also, as a developer, using an ad exchange means you do not have to deal with multiple separate networks in order to access their campaign inventory.
More than 120 ad networks are working with NAX, and more will be added in the future. As a developer, you can filter the content and exclude certain networks from serving ads on your apps.
NAX works with more than 120 ad networks including: Mojiva, JumpTap, YOC, TapJoy, Inmobi, and premium ad agencies.
NAX delivers ads in more than 200 countries.
ads. In addition, banners, full-screen ads, and text ads are supported by NAX.
The types of ad units that are displayed in your app will depend primarily on the platform you are developing for. To learn more about ad units, check out this Ad Placement Strategy document.
NAX serves up mobile ads in a smarter, more contextual way than other ad services. When setting up in-app advertising, you will be asked to offer information regarding your app. NAX will use that information, along with real-time optimization, to serve the most relevant ads for each of your apps. In addition, you will be able to control the experience, and placement of the ads.
Yes, when you create your API key, we will ask you to offer information regarding your app, such as a description, target age group and location support. We will use that information, along with real-time optimization, to serve the most relevant ads to your app.
Yes, ads will be selected based on the profile you specify when creating your app API key. Furthermore, NAX will not allow adult campaigns.
The revenue share between an app publisher and NAX is 70/30.
With NAX, you can run two types of campaigns:
You will obtain the best results from your campaigns by knowing your target user (age, app category, and location) and by creating an engaging message and creative content for your campaigns.
NAX campaign management dashboard reports impressions, and click-through-rates (CTR) and total spend for each campaign overall.
Yes, you can measure the success of your app campaigns. NAX offers dashboard that display metrics such as impressions and click through rates.
Yes. The NAX dashboard gives you an overview of all revenue streams generated by all your published apps. You can also drill down to a single app, gaining a better understanding of its dynamics and obtaining valuable insights into how you can improve its performance.
No. Revenues are displayed in USD only. You can be paid in other currencies depending on the payment method you choose but there is a $25 USD charge.
While we work very hard to optimize your inventory, we cannot promise specific eCPM rates.
We offer Ad Placement Strategy’ document, developer forums and blogs that provide additional resources to help you improve your click-through-rates and thereby improve your ad revenues.
Yes, NAX is free for developers. They can sign up to NAX at nax.nokia.com.
We need this information to pay you for the revenue that your app has generated. Also, if you use NAX to promote your app via the campaign management tool, there will be associated fees. Different payment methods are accepted for each.
We currently support the following payment methods.
Availability of payment methods may differ by country of residence.
For countries that do not support PayPal, we offer other locally available payment methods.
You will be paid at the end of each month. Payments are issued within 68 days of when your account balance exceeds $200 at month's end. For example:
Initially, you can use PayPal to fund your paid campaigns. We will add other payment methods soon.
Click the Contact Support link in your dashboard. A support person will contact you shortly.
You will have to include the NAX SDK libraries in your build and implement the code on the screens where you want the ads to be displayed. The changes will not impact your app’s functionality.
Integration is very easy, and takes minutes for you to include the relevant SDK code into your application.
NAX, powered by Inneractive, is a ‘private’ exchange. That means you will have the benefits of working with the best in-app monetization engine in the market. You will also be able to trust Nokia to provide a safe environment for your users, and to attract the best advertisers to your content.
Nokia is working with inneractive to provide a safe environment for you and the end users of your apps. We select the ad networks to work with, and we follow strict policies and procedures to ensure all campaigns comply with our content rules.
NAX offers better revenue opportunities and a safer solution for developers and for the end-users.
NAX will be Nokia’s reference in-app advertising solution for developers and this will drive interest from advertisers and other Nokia developers. NAX will offer better choice of campaigns and better opportunities to promote your content across other NAX developers.
Migrating to NAX is straightforward. Please log-in to NAX at nax.nokia.com using your inneractive credentials. Then, when prompted to opt-in to NAX, click ‘Yes’
Yes. Also, as an inneractive user, you can switch to NAX by first logging-in to NAX with your inneractive credentials, and then accepting the opt-in offer.
NAX support is being provided by Inneractive. Please use the support link to contact inneractive.
NAX will launch on October 30th 2012.
You can register and get more information on the NAX site: nax.nokia.com
NAX values the privacy of your end-users. We don't collect or share with advertisers any personal information regarding your end-users.
When you create your 'AppID' in the publisher dashboard, you will provide information regarding the users of your app. Ad networks will target your audience through the parameters you provide and through other contextual information gathered by NAX.