Publish your app

Publishing to Windows Phone Marketplace

As you may know, apps for the new Nokia Lumia smartphones will use Windows Phone Marketplace for distribution to consumers. This requires that you register with Microsoft App Hub, and use a Windows Live ID to submit your apps for publication.

With the final release of Windows Phone 7.5, there are 24 additional countries where you can distribute your apps, bringing the global total to 43 countries. There are five new markets that were recently added to the Windows Phone Marketplace: Argentina, Indonesia, Malaysia, Peru, and the Philippines; and Nokia Lumia smartphones will be offered in most of these markets. For a quick overview about how this is done, please have a look at this page in the App Hub.

The Windows Phone Marketplace has also been extended with a web-based interface, providing increased customer visibility and drive more sales of your apps. You will get better ad targeting within your apps too, through the Microsoft Ad SDK. For more information on Windows Marketplace and App Hub membership, see the Windows Phone Marketplace FAQ.

Publishing to Nokia Store in 6 easy steps

Here are the steps for adding your apps to Nokia Store once you've tested and packaged them:

  • Step 1: Register to become a publisher if you haven't already done so. There is a one-time 1 euro registration fee.
  • Step 2: Go to the Nokia Publish self-serve tool.
  • Step 3: Add your content metadata, including icons, screen shots, and content descriptions. Choose a price point.
  • Step 4: Upload your packaged installation file.
  • Step 5: Select the devices, countries and languages to which you want to distribute your content.
  • Step 6: Submit your content for our Quality Assurance (QA) review. Plan for a turnaround time of four to six days.

Once your content receives QA approval, it will be pushed live to the Nokia Store content servers through a scheduled export process. Through your Nokia Publish account, you can view daily reports on downloads, sales, and estimated revenues. You are paid on a monthly basis once you've accumulated more than 100 euros in sales.

Publishing by the book

If you would like more detail about publishing, to ensure that your content passes our Quality Assurance (QA) review with minimal issues, review the following:

  • Publisher Guide: Describes how to navigate the Publish tool to submit, edit, update, and remove content. Also describes how to monitor daily reports on content downloads and estimated revenues. An Appendix provides details about our QA requirements for individual metadata fields.
  • Content Guidelines: Describes what Nokia considers to be inappropriate content and specifies the technical requirements for different content types. Your content must pass these rules in order to be published to the Nokia Store.
  • Avoid the Top 10 QA issues: Describes the top areas in which submitted content fails our QA review. To shorten your time to market, review this checklist and make any required fixes before submitting your content."
  • Preparing Apps for App Updates: Describes how to ensure that your app updates are automatically pushed to your consumers, so that they can get the latest versions of apps.

Nokia N9 phone applications

If you are creating MeeGo apps for the Nokia N9 phone, please read the MeeGo 1.2 Harmattan Applications Nokia Store Entry Requirements to learn what's required of your apps.

Nokia Store Language, Country, Regional targeting / localization planning matrix

A list of languages with their associated countries and regions is offered as guidance for Nokia Store publishers for their content localization planning and targeting purposes. Please note this list may change from time to time.

Where to go for support

If you have questions regarding publishing your content, please send us an e-mail at developer.support@nokia.com

Nokia Developer aims to help you create apps and publish them so you can connect with users around the world.

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