Wednesday, 19th November 2008

Developer Day

Agenda

08:15 - 09:00 Registration & coffee

09:00 - 09:10 Welcome - Harri Pennanen, Head of Developer Community Engagement, Forum Nokia

09:10 - 09:30 Forum Nokia developer offering - Seppo Oksa, Director, Head of FN EMEA

• In this session you will hear about the value of services and software that brings attractive consumer experience and sustainable business for developers. You will hear about Forum Nokia developer offering in technology, business support and channels.

Presentation is available here.

09:30 - 10:00 Mobile market update - Greig Williams, General Manager, South East Europe, Nokia

• This presentation will update us about the markets in South East Europe giving insight into the market segments, operators and challenges we feel in some of the markets in terms of device penetration and market maturity.  

Presentation available here.

10:00 - 10:30 Pannon applications and services going forward - Tamás Szabó, Head of New Business and Content, Pannon Hungary

Tamás Szabó's presentation available here.

Break

11:00 - 12:00 Rolling out new mobile innovations to the market place successfully
Tom Ojala, Chairman of the Board and Founder, JoikuSoft Ltd.
Spartak Kabakchiev, Managing Director, WebGate JSC

• Product info
• Market strategy and tactics
• Channel decisions
• Capitalizing rapidly

Have a look at Tom Ojala's and Spartak Kabakchiev's presentatations.

Lunch

13:00 - 14:30 Sensing the World Around You

• Communication: Dr. Frank Fitzek, Aalborg University

This talk will give a state of the art and future overview of short range communication potential on mobile phones. The benefits and drawbacks of today's short range technologies such as Bluetooth and WiFi are present with respect to the upcoming business cases as they are social mobile networking, wireless grid communication and others. Based on these facts, novel short range technologies are introduced such as Ultra Low Energy (ULE), Bluetooth (formerly known as WiBree) and Ultra Wideband (UWB) Bluetooth.
Have a look at Frank's blog entry and his presentation.

• Sensing: Jure Sustersic, Business Development Manager, Forum Nokia

In an increasingly technology drive world, simplicity in discovering, familiarizing and using services available around us is becoming a key success factor for widespread adoption. Join us in exploring how NFC (Near Field Communication) is addressing this challenge. We'll touch upon NFC from a technological, use case and business landscape perspective.
Check Jure's presentation from here.  

• Location: Pia Vuohelainen, Partner Manager EMEA, Navteq

Included in this presentation are the following topics:
- The global trends that influence how people sense their location.
- The combination of new emerging technologies and growing consumer device capabilties are opening opportunities for software companies, and
- Real life consumers and "the tipping point".
The Navteq presentation is available here.

Coffee break

15:00 - 16:30 Mobilising social networks

• User Generated Content - Dr. Paul Coulton, Lancaster University

The emergence of large scale user generated content marks a shift among organizations from creating on-line content to creating the facilities for non-media professionals (i.e.'ordinary people') to publish their own content in prominent places. Mobile phones are particularly well suited for this type of media creation as they always carried and are therefore immediately available to the users when required. This talk illustrates through example both the power or users generated content but also the opportunities for harnessing the greater contextual awareness and flexibility the mobile phones offer over current online services.
Have a look at Paul's blog entry and his presentation.

• Presence - Dr. Reuben Edwards, Lancaster University

For developers a key issue in developing applications is to identify the target market, and the devices they will be using. In this session we shall discuss what can be learnt by monitoring the presence of users and their devices. Using two case studies from Denmark and the UK we shall consider the device ownership amongst a specific demographic and how such information may be used to develop better applications, and finally how to develop social applications based on (and reacting to) the presence of mobile devices.
Have a look at Reuben's presentation from here.

• Socially Aware Solutions - Dr. Nathan Eagle, Massachusetts Institut of Technology

Inference in Complex Social Systems: Insights and Applications from the Behavior of the Aggregate. Nathan Eagle has used mobile phones to continuously gather information including proximity, location, and communication from 100 human subjects at MIT. In this talk Nathan describes how this type of data can be used to uncover the structure in behaviour of both individuals and organizations, infer relationships, and study social network dynamics. It will be demonstrated how these insights into own behaviors can be used to develop applications that better support both the individual, organization and society. More information about these projects is available at: http://reality.media.mit.edu.
Check also Nathan's blog entry and his presentation.

16:30 - 17:00 Closing

17:00 - 19:00 Cocktails and networking