Check that applications are named consistently across platforms and devices, in addition to which the names should be used globally; regardless of the target market area. Application names should remain unchanged from device to device in order to decrease the need for users to learn new things. The style of application names should also follow the common style (as stated in Chapter 3) and appear in noun form as, for example, Messaging, Extras, Web, Games, Settings, and Profiles.
Consider the following aspects when planning new application names:
usability
shortness and conciseness
translatability into different languages