Health Pack Games creates physics based games and has discovered the power of NAX. Michael Kloubkov, the owner of Health Pack Games, says that since they switched to NAX, advertising revenue has jumped from a few cents a day up to 800 dollars a day. 'It's really incredible,' says Michael, who also notes that it took them less than a day to switch to NAX. A key to their success has been the way Health Pack Games implement ads in their apps. 'It's all about placement and when you show the ads that really grabs users' attention,' says Michael. He is also very impressed with the in-house campaigns feature — which enables you to cross-promote your apps and websites.
Join Kenny Mathers, Director, Programs and Monetisation at Nokia, to discover the success Nokia found at this year's Mobile World Congress. Among the show highlights: 2000 developers visiting the Apps Developer Conference, launch of the Nokia Lumia 720 and Nokia Lumia 520, Asha Developer Competition, relaunch of the Nokia Developer Champions program, Premium Developer Program, Nokia Ad Exchange, 3D printing, and nine awards.
Weather App is an example Series 40 Java application that demonstrates location-retrieval using CellId or GPS and integration of Nokia Ad Exchange to monetise the application with ads. The application has been made scalable, to support the various touch and non-touch user interface styles on Series 40, including the UI on the latest Asha Touch phones.
For downloads, source, and more information, please visit the app's project.
For more Java example apps from Nokia Developer, please check out the Java Examples page.
For more on Nokia Ad Exchange, please check out the NAX page.
Tourist Attractions is a Nokia Developer example app written in Java for Series 40 phones. It demonstrates the use of the Location API for Java ME (JSR-179) and the HERE Maps API for Java ME (formerly the Nokia Maps API) to retrieve and show location information as well as details of nearby attractions. In addition, it incorporates the In-App Purchase API to enable the purchase and download of additional city guides.
This application works on most Series 40 phones, ranging from entry-level models to the highly successful Asha family of smartphones.
For downloads, source, and more information, please visit the app's project.
For more information on in-app purchase, please see the Java Developer's Library.
For more Java example apps from Nokia Developer, please check out the Java Examples page.
Kenny Mathers, Director of Developer Programs and Monetisation at Nokia, introduces Nokia Ad Exchange (NAX). Kenny describes how NAX offers a really simple way for you to monetise your free apps. A single line of code adds ads from over 120 advertising networks to your app, ads that can be delivered in over 200 countries. To help you make the most of NAX, Kenny explains that it includes a powerful analytics feature. With this feature you can see how ads are being consumed and use this information to optimise you revenue. Using NAX you can also run campaigns to promote your apps and reach more users.
With Nokia Ad Exchange (NAX) you can add ads to your apps, with just a line of code. That line of code gives you access to over 120 advertising networks, delivering ads in over 200 countries. Once you are up and running powerful analytics help you track ad consumption and optimise your revenue. You can also use the Campaign feature to cross promote your apps for free or run a paid campaign to promote your app on others’ mobile apps worldwide.
Nokia Store expands your worldwide reach to 190+ markets, with 90 per cent of those markets being served in their local language. The store sees more than 15 million downloads a day and 80 per cent of store traffic converts to a download. Nokia Store generates the highest average number of downloads per app compared to any other app store. The store also offers the largest operator billing network, with more than 145 operators in 52 markets. And you can make the most of this opportunity with in-app advertising and in-app purchasing features.
Harri Myllynen, CEO at Offscreen Technologies, talks about the success this Finnish developer has found for its mobile games, utilities, media, entertainment, and internet apps through Nokia Store.
The team behind Offscreen started creating apps in 2003 and formed the company in 2005 as the interest in smartphones grew. They now employ 16 people in Helsinki and Shanghai.
While the range of apps the company has created is wide, they have learnt that simple apps can be the most successful — as exemplified by their Bright Light app, which turns on a phone’s flash LED to act as a torch. ‘It’s still the most downloaded application of ours. It took about six hours to develop including the graphic design, yet it’s so popular,’ says Harri.
In addition, by making their apps available for free, according to Harri, they see an immediate 100-fold increase in downloads. Offscreen then uses in-app advertising or in-app purchasing to monetise these apps — with half the company’s application revenue coming from in-app advertising.
“We are very pleased to working with Nokia, with the reach that Nokia Store offers to almost 200 countries,” says Harri. ‘And the whole team felt really proud and happy when we reached 100 million downloads.’
Jamie Enriquez, Founder and CEO at Inode Entertainment, talks about the success this Mexican developer has found for its mobile games, apps, and content through Nokia Store.
Inode started adding content to Nokia Store three years ago, because of the reach it offers. It was an immediate success and the revenue soon meant Jamie and his brother could hire an additional developer and graphic designer.
‘The journey has been a lot of fun,’ says Jamie. ‘From having one million downloads last year to 100 million downloads this year, that’s a reflection on how much Nokia cares about their local developers.’
At the beginning of the year Jamie set a goal of 3 million downloads per day and Inode is close to achieving that goal today.
‘We are really happy to keep partnering with Nokia,’ says Jamie, ‘developing for Lumia and Asha, to deliver great content for our users.’
Nokia está mejorando las oportunidades y eliminando las barreras de acceso al brindar un apoyo individualizado a los diseñadores, reducir los costes de inversión y ofreciendo un desarrollo de aplicaciones multiplataforma para terminales Symbian y Maemo, gracias a Qt SDK 1.1.
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