Resource information

Health Pack Games: Benefitting from the switch to Nokia Ad Exchange

XML description:

Health Pack Games creates physics based games and has discovered the power of NAX. Michael Kloubkov, the owner of Health Pack Games, says that since they switched to NAX, advertising revenue has jumped from a few cents a day up to 800 dollars a day. 'It's really incredible,' says Michael, who also notes that it took them less than a day to switch to NAX. A key to their success has been the way Health Pack Games implement ads in their apps. 'It's all about placement and when you show the ads that really grabs users' attention,' says Michael. He is also very impressed with the in-house campaigns feature — which enables you to cross-promote your apps and websites.

type:

Video

topic:

Advertising
Design
     User Experience
Distribution
     In-App Advertising
S60
Series 40
Symbian
Tools
     SDK
Web
     Web Apps
         Series 40 Web Apps
Windows Phone

language:

English (en)